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BRB's animation is Maria Aragon's sales tool.

"There's a saying in Spanish: 'Shoemaker, to your shoes' -- meaning do what you know and do it well. In our case, that's children's animation, which is what we've been specializing in for the past 15 of our company's 20-year existence," said Maria Aragon, head of international sales at BRB of Spain.

"For our own company, we have produced live-action programs and game shows on a local level, but we have no plans to get into that on internationally. It's our animation -- that's what we focus on internationally.

As far as animation goes, we are the only company in Spain that produces, distributes, promotes and merchandises their own product. In Spain, there are other animation companies that on occasion, do feature films, but they don't have the structure nor the international net that we have."

BRB has production facilities in Barcelona, but with three animated series currently in production, the studio is on overload. Some of the animation work for A Thousand and One Americas and The Return of Dogtanian (26 half-hours each) is being completed in the Far East. All of the animation work for The Cobi Troop (Cobi is the mascot for the Barcelona '92 Olympics) is being done in the Barcelona studio.

One of BRB's previously released titles, David The Gnome, has been "enthusiastically received" on the U.S. cable network, Nickelodeon, Aragon said. The company has also sold videos in the U.S.

BRB has opened an office in Los Angeles. "We will be concentrating our future efforts on working in more depth in the U.S.," Aragon said.

In the pre-production is a new 26 half-hour animated series called Sandokan, based on the pirate/adventure stories of Italian author, Emilio Salgari. Aragon is presenting a preview of Sandokan to her clients at MIP. "But I'm going to really launch the series at MIPCOM," she added.
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Publication:Video Age International
Article Type:company profile
Date:Apr 1, 1991
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