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BRAVO EXPANDS TO 24 HOURS; 'MAX HEADROOM' ACQUIRED AS SECOND PRESENTATION IN 'TV TOO GOOD FOR TV' SHOWCASE

 WOODBURY, N.Y., July 19 /PRNewswire/ -- Bravo will expand to full- time programming service beginning first quarter 1994, it was announced today by Joshua Sapan, president, Bravo, and Kathleen Dore, general manager, Bravo.
 Dedicated to cultural entertainment, Bravo currently programs 10 hours each week night from 8 p.m. until 6 a.m. ET, and 13 hours on the weekends from 5 p.m. to 6 a.m. ET.
 "In the past four years, Bravo has been one of the fastest-growing networks, and there has been a demonstrated demand from viewers, advertising sponsors, educators, and arts organizations to expand our programming hours," noted Sapan.
 "This demand also extends to our cable affiliates," added Dore. "At this time of increased local and federal scrutiny of the industry, and impending competition, our track record of value and quality makes Bravo even more critical to cable operators."
 In the first of several soon to be announced new acquisitions, Bravo has licensed "Max Headroom" for "TV Too Good For TV," the network's showcase of quality, "cult" off-network series.
 All 15 episodes of "Max Headroom," which aired on ABC from 1986- 1988, will make their exclusive return to television on Bravo beginning in January of 1994. "One of the hippest, funniest and most innovative entertainments to pop into our culture...," commented Newsweek.
 The world of "Max Headroom" is a satirically funny look at television of the not too distant future. There are 4,000 TV channels, cameras are everywhere, televisions can't be shut off, ratings have been perfected to the point where programming decisions are made minute by minute, and Network 23, the current ratings leader, is headed by a man named Grosberg who would literally kill for ratings. Enter investigative reporter Edison Carter and his alter ego, the first computer-simulated multimedia star, Max Headroom, played by Matt Frewer. "Clearly, this is no ordinary television series," noted the Boston Globe.
 Bravo was launched in 1980 as a part-time premium service. In 1988, Bravo began to expand its niche, and launched new basic affiliates for the first time, resulting in growth from under 500,000 subscribers to its present 11.5 million subscribers.
 To meet the dea?nds of its expanding audience, the network began airing American independent films, BBC Showcase dramas, "Culture For Kids," and launched the "South Bank Show," a five-time Ace Award-winning arts profile show, and "ArtsBreak," Bravo's original program on the local arts, which this year was honored as an outstanding community relations program by the Cable Television Public Affairs Association.
 This year, Bravo greatly expanded its programming with: "Twin Peaks," as part of its popular "TV Too Good For TV" showcase of quality off-network series; "Opening Shot," Bravo's first original children's series on the arts; and "Fine Line Theater," featuring the best in American independent films.
 In 1993, Bravo was honored with the Creators Award from the National Academy of Cable Programming, bestowed for the first time at the 14th Annual CableACE awards. The Creators Award honors a network or production body whose programming contributions have enriched the landscape that the cable industry offers the consumer and society at large. Also this year, Bravo was honored with three Beacon Awards by the Cable Television Public Affairs Association for outstanding public affairs programs, more than any other network.
 Bravo is available to more than 11.5 million homes nationwide.
 -0- 7/19/93
 /CONTACT: Caroline Bock or Camy Metcalf of Bravo, 516-364-2222/


CO: Bravo ST: New York IN: ENT SU:

MJ-MK -- PH013 -- 3020 07/19/93 11:33 EDT
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Date:Jul 19, 1993
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