BRAVO ANNOUNCES MOVE TO NEW CORPORATE UNDERWRITING FORMAT TEXACO WILL BECOME FIRST CORPORATE UNDERWRITER
BRAVO ANNOUNCES MOVE TO NEW CORPORATE UNDERWRITING FORMAT
TEXACO WILL BECOME FIRST CORPORATE UNDERWRITER
NEW YORK, Jan. 16 /PRNewswire/ -- BRAVO announced today that it is introducing a new plan of corporate underwriting for its highly regarded
programming in the arts. A limited number of national underwriters will have an opportunity to bring program showcases, or "strands," in a select number of categories, including film, jazz and arts profiles, to audiences nationwide. Under this new format, BRAVO's programming will remain commercially uninterrupted.
At a press conference in New York, BRAVO President Joshua Sapan also announced that Texaco Inc. will become the network's first corporate underwriter, with exclusive underwriting of the "Texaco Performing Arts Showcase," featuring critically acclaimed programs of dance, theater, opera and classical music. Texaco's 18-month commitment begins Feb. 1.
Texaco's support for the "Performing Arts Showcase" marks the company's first underwriting of cultural programming on cable television and reflects its sustained commitment to making the performing arts accessible to a broad cross-section of the American public. The company has sponsored the Metropolitan Opera radio broadcasts in the U.S. and Canada for more than 50 years and Met telecasts for 14 years. Texaco recently began its second year of radio broadcast sponsorship in 14 European countries.
Said Texaco Senior Vice President William K. Tell, Jr., "Texaco is pleased to join in this innovative partnership with BRAVO, which is widely recognized as a leader in cultural programming. It is an arrangement that increases the availability of such programming to cable television's large, popular audience. We are particularly proud to support BRAVO's initiative in offering this superior arts entertainment without commercial interruption."
"Texaco's support enables BRAVO, the only network dedicated entirely to the arts, to expand ouer growing audience. We applaud Texaco's pioneering support of the performing arts over the past 50 years and now on BRAVO," said Joshua Sapan, President, BRAVO.
The "Texaco Performing Arts Showcase" will feature stellar programming from around the world. Among the premier productions are:
"Claudio Arrau at Boston Symphony Hall"
"Alice" with The National Ballet of Canada
"Don Carlos," starring acclaimed tenor Jose Carreras
"Still Life At The Penguin Cafe" with The Royal Ballet
"The War That Never Ends," with The Royal National Theatre
In addition, BRAVO will increase the diversity and breadth of its performing arts presentations. Specials to be presented for the "Texaco Performing Arts Showcase" include: "Martha Graham in Japan," The Kirov Ballet performance of "Swan Lake," High Fidelity: The Guarneri String Quartet," and Harold Pinter's "Old Times," starring John Malkovich.
BRAVO is television's cultural channel devoted to American independent and international films as well as performing arts specials in theater, dance and music. BRAVO reaches more than 7 million homes nationwide.
/CONTACT: Carole Shander or Caroline Bock of BRAVO, 516-364-2222; or Margaret Flesher, 914-253-6068, or David J. Dickson, 914-253-4128, both of Texaco/ CO: BRAVO; Texaco Inc. ST: New York IN: ENT SU: SB -- NY070 -- 0597 01/16/92 14:27 EST