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BRAUNS FASHIONS CORPORATION EXPANDS INTO NORTHWEST

 MINNEAPOLIS, March 1 /PRNewswire/ -- Brauns Fashions Corporation (NASDAQ: BFCI), a specialty retailer of women's apparel, today announced it has purchased leases for five store locations from Seiferts Group, Inc. of Cedar Rapids, Iowa.
 The store locations include: the West Acres Mall in Fargo, N.D.; the Grand Teton Mall in Idaho Falls, Idaho; the Magic Valley Mall in Twin Falls, Idaho; the Boise Town Square, Boise, Idaho; and the Rimrock Mall in Billings, Mont.
 "This purchase represents an important first move for Brauns Fashions Corporation from its traditional base of 16 Midwest states into the Pacific Northwest," said Nicholas Cook, president and chief executive officer. "It fits in perfectly with our long-term strategic plan for expansion into areas that match the demographic profile of our target customer. These store locations meet the stringent due diligence criteria we apply to all new stores. It makes economic sense for us to take advantage of this opportunity."
 The purchased leases run from one to nine years in duration. Brauns will be operating new stores in four of the five locations. In Fargo, the company will move its existing store to the new location in the West Acres Mall. The new Brauns stores are expected to be open for business by early March. According to Gerald Schramm, vice president, store operations, "We will give every consideration to hiring Seiferts' current sales personnel."
 Brauns Fashions Corporation, based in Eden Prairie, Minn., is a regional retailer that, with this purchase, will be operating 165 stores in 18 states. The expansion-minded Brauns opened 20 new stores in the past year and plans to add a total of 23 new stores in calendar year 1993.
 -0- 3/1/93
 /CONTACT: Patricia Colby of Brauns Fashions, 612-828-8100/
 (BFCI)


CO: Brauns Fashions Corporation ST: Minnesota IN: REA SU:

AL -- MN005 -- 1604 03/01/93 16:47 EST
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Publication:PR Newswire
Date:Mar 1, 1993
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