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BRAUNS FASHIONS CORPORATION ANNOUNCES EFFECTS OF WEATHER AND MIDWEST FLOODING ON CORPORATE EARNINGS

 MINNEAPOLIS, July 19 /PRNewswire/ -- Brauns Fashions Corporation (NASDAQ-NMS: BFCI) today stated that bad weather and flooding in its marketing area continues to affect business. Forty-eight stores are located in the areas that have been severely impacted by the heavy rains and flooding. The nine-state region where the weather and flooding have been most prevalent is the core of the company's geographical operating area.
 Nicholas H. Cook, C.E.O. of Brauns, said, "Second quarter earnings will be affected by the weather patterns and flooding that continue to devastate the region. Whether or not we can meet last year's second quarter earnings of $.10 per share is dependent on the costs of selling our summer inventory and whether or not we can return to normalcy "weatherwise" between now and the end of August."
 Cook further stated, "The fundamentals of the business are sound. The new store expansion program is on target, with eight stores scheduled to open in August and six more in October, for a total of 27 this year. In areas not impacted by the heavy rains and flooding, the acceptance of our fall merchandise offerings has been strong. We will continue to focus on the selling of our summer inventory while maximizing our positive fall trend."
 Brauns Fashions Corporation, based in Minneapolis, is a retailer of women's fashions that currently operates 172 stores in 18 states, primarily in the Midwest and Pacific Northwest. The company's common stock trades on the NASDAQ National Market System under the symbol BFCI.
 -0- 7/19/93
 /CONTACT: Rosemary Wolf of Brauns, 612-828-8231/
 (BFCI)


CO: Brauns Fashion Corporation ST: Minnesota IN: REA SU: ERP

DB -- MN026 -- 3300 07/19/93 18:30 EDT
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Publication:PR Newswire
Date:Jul 19, 1993
Words:280
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