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BRAUN INTRODUCES NEW ORAL IRRIGATOR;EXPANDING PRESENCE IN U.S. DENTAL CARE ARENA

 LYNNFIELD, Mass., Sept. 9 /PRNewswire/ -- Braun, a world leader in home dental care products, together with Oral-B Laboratories, has announced plans to expand its presence in the U.S. dental care arena with the introduction of the Braun Oral-B Irrigator. The new oral irrigator is the first on the market to feature a power pulse button, located on the handle. The power pulse feature boosts water pressure to remove food particles, while providing maximum control for the user. Beginning this month, the Braun Oral-B Irrigator will be available at retail outlets nationwide at an average in-store-price of $79.
 Accepted by the American Dental Association (ADA), the Braun Oral-B Irrigator delivers a pressurized, pulsating stream of liquid especially effective in flushing out bits of food and other debris from between teeth or around dental work such as bridges, implants and braces. The on-off switch located on the handle is an added convenience to using the Braun Oral-B Irrigator.
 "An oral irrigator is especially valuable when dental work makes floss difficult to use," said MaryAnn Connelly, product manager, Braun Inc. "The Braun Oral-B Irrigator features a three-way action which can provide a single jet of water for cleaning between teeth, multiple jets to massage the gums and a power pulse button which instantly boosts water pressure to remove stubborn food particles. Used as an adjunct to regular brushing and flossing, the irrigator leaves your mouth feeling refreshed and compliments a thorough oral care routine."
 Additional features of the Braun Oral-B Irrigator include:
 -- adjustable mono- or multi-stream spray;
 -- electronically-controlled pulsation for maximum effectiveness;
 -- variable pressure settings;
 -- see-through calibrated beaker that is dishwasher safe and
 accommodates any dental solution;
 -- built-in storage for four color-coded tips (included);
 -- cord storage and wall mount option.
 Oral-B Laboratories, headquartered in Redwood City, Calif., is one of the world's leading manufacturers of dental care products. The Oral- B product line includes toothbrushes, dental floss and fluoride treatments. Oral-B Laboratories is a subsidiary of The Gillette Company (NYSE: G).
 Braun manufactures a high-quality, European-designed line of electric shavers, household, oral care and hair care products that are distributed throughout the world. Headquartered in Germany, Braun AG is a subsidiary of The Gillette Company. Braun Inc., an affiliate of Braun AG, is headquartered in Lynnfield, Mass.
 -0- 9/9/93
 /CONTACT: Jennifer Newstrom or Alicia Potter of Ingalls, Quinn & Johnson, 617-954-1670/1654/
 (G)


CO: Braun AG; Oral-B Laboratories; The Gillette Company ST: Massachusetts IN: HOU HEA SU: PDT

DJ-JL -- NE002 -- 0100 09/09/93 08:00 EDT
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Publication:PR Newswire
Date:Sep 9, 1993
Words:416
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