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BRANSON AIRLINES LAUNCHES SERVICE TO COUNTRY MUSIC CAPITAL

 KANSAS CITY, Mo., April 14 /PRNewswire/ -- Beginning May 28, Branson Airlines will offer a more comfortable, convenient way to the new capital of country music.
 Branson is the small southwest Missouri town that has exploded into a major center of country music. This year, 8 million tourists are expected to make the trip to the Ozarks to hear some of the biggest names in country music. Thousands of them will fly directly to Branson on the new airline.
 Branson Airlines will provide non-stop air service between Branson's M. Graham Clark Airport and the major airports of four cities, St. Louis, Kansas City, Dallas-Fort Worth, Texas, and Nashville, Tenn. Fares will be $149 each way from Dallas-Fort Worth and Nashville and $99 each way from the other two cities.
 Because Clark Airport is only a mile from downtown Branson, travelers will find that flying to the area is not only the fastest way to the shows, but also the most convenient.
 Convenience and exclusivity are the keys to the future of Branson Airlines. By securing an exclusive, five-year contract with the College of the Ozarks, which owns Clark Airport, the new airline has assured that it will provide the only commercial air service directly to and within 50 miles of Branson.
 According to Nick Herbst, chairman of Branson Airlines, travelers will find that they are flying an airline committed to quality.
 "The first example of this commitment to quality," Herbst said, "is in our choice of aircraft. The De Havilland Dash 7 is a modern, 50-passenger, four-turboprop airplane. Each of the airline's five planes represents a $4 million investment."
 The airline is also investing more than $1 million to build a terminal, new roads and ramps at the airport.
 Branson Airlines will begin operations with 100 employees, including phone staff, for the airline's special reservation line, 800-422-4AIR. As it becomes more established, the airline anticipates adding more cities, airplanes and employees. Ten planes are expected to be in service within the next two to three years.
 Air travel is already popular with visitors to Branson, although until this year, the closest airport with regular commercial flights was Springfield, Mo., more than an hour away. More than 350,000 Branson visitors flew into Springfield last year.
 "We are very optimistic about Branson Airlines' future. We have already received a tremendous response from tourists and travel agents," Herbst said.
 -0- 4/14/93
 /CONTACT: J. David Holt of Holt Marketing Group, 816-471-4744, for Branson Airlines/


CO: Branson Airlines ST: Missouri IN: AIR LEI SU: PDT

KJ -- LA035 -- 5963 04/14/93 22:40 EDT
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Publication:PR Newswire
Date:Apr 14, 1993
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