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The Animal Legal Defense Fund has brought a class-action lawsuit against Oregon dairy company Tillamook, alleging that the firm engaged in deceptive marketing practices by conveying its products as being supplied by small family farms. The complaint, filed in the Circuit Court of the State of Oregon on Aug. 19 on behalf of several residents of the state, contends that Tillamook "misrepresents the nature, source, characteristics, and production practices of its dairy products." While the company's traditional home is in the lush environs of the Oregon Coast in Tillamook County (its corporate headquarters are in Portland), it has emerged that a majority of the milk for its products comes from industrial farms in the more arid, eastern part of the state. The complaint contends that the company violates Oregon consumer protection laws and common law by implying its products come only from small farms in bucolic Tillamook County.

BIG NUMBER

LE TOTE

ACQUIRES

LORD & TAYLOR

IN DEAL WORTH

$100

MILLION

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Title Annotation:UPFRONT
Author:Oster, Erik
Publication:ADWEEK
Date:Sep 2, 2019
Words:171
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