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BRADLEY PHARMACEUTICALS, INC. ACQUIRES RAM LABORATORIES

 BRADLEY PHARMACEUTICALS, INC. ACQUIRES RAM LABORATORIES
 FAIRFIELD, N.J., Oct. 26 /PRNewswire/ -- Bradley Pharmaceuticals,


Inc. (NASDAQ: BPRXA), today announced it has acquired RAM Laboratories of Miami for $150,000. RAM Laboratories, founded in 1979 by Rogelio Arenas Martorell, specializes in marketing healthcare products to the Hispanic market in the United States and Puerto Rico.
 RAM Laboratories products are promoted by a specialized bilingual sales force to physicians serving Hispanic communities. The marketplace for healthcare products targeted specifically toward Hispanics is growing swiftly. More than 35,000 physicians of Hispanic origin serve the health needs of the people in the target market areas.
 "Bradley Pharmaceuticals intends to further develop the marketing policies of RAM Laboratories within the Hispanic community," stated Daniel Glassman, chairman and chief executive officer of Bradley Pharmaceuticals, Inc. According to Glassman, "RAM Laboratories will continue to market products under the RAM label as well as co-market selected Bradley products in Hispanic target market areas." Glassman added that Bradley will seek to expand the marketing of RAM Laboratories products into Texas, California, Illinois, and New York. This goal will be accomplished by augmenting the sales force as well as increasing product sampling and direct mail promotion.
 The operations facilities of RAM Laboratories will now be located in Coral Springs, Fla. Gary Reich, who recently joined Bradley Pharmaceuticals, Inc., as vice president of trade relations, will also serve as chief executive officer of RAM Laboratories. "Our place within the Bradley organization puts us in a position to meet the challenging market of the 90s. From this point, we will be able to better serve our clients and their customers. We aim to provide the highest level of service and quality to the end-users of our products," assured Reich.
 Both companies view the acquisition as a positive step toward mutual growth and prosperity in years to come. The healthcare needs of the important Hispanic physician and consumer communities must be met by a company who understands those needs and can provide adequate products and services, Glassman said.
 Bradley Pharmaceuticals, Inc., is a pharmaceutical company that markets ethical prescription and non-prescription products nationally.
 -0- 10/26/92
 /CONTACT: Alan Gallantar of Bradley, 201-882-1505; or Lori Martin of Feinstein Partners, 617-577-8110, for Bradley/
 (BPRXA) CO: Bradley Pharmaceuticals, Inc.; RAM Laboratories ST: New Jersey, Florida IN: MTC SU: TNM


GK -- NY082 -- 4855 10/26/92 13:44 EST
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Date:Oct 26, 1992
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