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BRAD v PAUL; EXCLUSIVE Chat show rivals.

Byline: By DAVID HUDSON

CORRIE star Bradley Walsh is to go head-to-head against chat show host Paul O'Grady in a teatime ratings war.

ITV chiefs, still fuming after O'Grady ditched them in a multi-million-pound deal with Channel 4, will use Bradley - Corrie's Danny Baldwin - to host a new programme between 5pm and 6pm.

The move comes after Bradley threatened to quit the Street but was persuaded to stay with a mega-deal aimed at making him the face of ITV. He will still appear on Corrie but only for around three months a year.

Last night a Street source said: "The plan is to put Bradley on head-to-head with O'Grady in the tea time slot doing guests and chat. It will be a fantastic opportunity for him."

news@sundaymirror.co.uk

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Head to head...' Bradley & Paul
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Publication:Sunday Mirror (London, England)
Date:Jun 25, 2006
Words:137
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