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BRABENDER COX COMMERCIAL PRAISED BY 'TODAY' SHOW

 BRABENDER COX COMMERCIAL PRAISED BY 'TODAY' SHOW
 PITTSBURGH, Oct. 30 /PRNewswire/ -- With five days to go before the


election, one result is already in. In a feature on the year's best political television commercials, the NBC-TV "Today" program chose a spot created and produced by Brabender Cox, a Pittsburgh-based marketing and political media firm, as one of the most creative.
 The 60-second commercial was created for U.S. Rep. Rick Santorum, a first-term Republican from Pennsylvania's 18th District in the Pittsburgh suburbs -- and syndicated for use throughout the country.
 Opening with a scene of smug, cigar-smoking men in a fancy restaurant, the commercial symbolizes the effect of the federal budget deficit on future generations. When a waiter presents the men with the check, they instruct him to "let them take care of it," gesturing toward a table of sad-eyed, uncomprehending children.
 "We wanted to present the deficit as a human problem with real human costs," remarked agency principal John Brabender, the commercial's creator. "Most spots present the deficit problem as an abstraction, a number so huge, it almost defies comprehension." He added that other networks have also requested copies of the spot for use in reviews of campaign commercials.
 The selection by "Today" of the Santorum commercial continues the trend of national recognition for Brabender Cox. A recent survey by Campaigns & Elections magazine rated the firm fourth among national political media firms. The agency's work for Santorum's defeat of a popular six-term incumbent was crucial in what many observers and publications called "the biggest congressional upset of 1990."
 Brabender Cox is involved in consulting and strategy for races in California, North Carolina, Ohio, Utah, West Virginia and Wisconsin. In addition to Santorum, the firm's other Pennsylvania clients include U.S. Rep. Tom Ridge (R-Pa.-21), who has been mentioned as a possible gubernatorial candidate in 1994, U.S. Reps. Bill Clinger (R-Pa.-23), and Bob Walker (R-Pa.-16), the House Republican Chief Deputy Whip, and State Sen. Mike Fisher (R-Allegheny). The firm is also media consultant to the congressional campaign of Bill Townsend in the 22nd District, and the state senatorial campaign of Steve Brooder in Erie County, a race acknowledged by both parties to be the most contested in the state.
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 -0- 10/30/92
 /CONTACT: John Brabender of Brabender Cox, 412-488-6400/ CO: Brabender Cox ST: Pennsylvania IN: ADV SU:


CD-JS -- PG009 -- 7183 10/30/92 14:19 EST
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Date:Oct 30, 1992
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