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BOX OFFICE NEWS.

RATINGS BY THE NUMBERS

From 1995 through June 13 of this year, films receiving the MPAA's `R' rating comprised 48% of titles in the wide-release marketplace (600-plus engagements). However, this group of films was responsible for only 38% of wide-release B.O. The blockbuster-heavy PG-13 category claimed a 39% share of B.O. from just 30% of wide-release titles. Wide releases accounted for 96% of the total domestic B.O. during the period.

The share of wide-release B.O. contributed by R-rated films has hovered near 40% since 1995. The dip to 32% in 1994 was due in part to the $300 million-plus grosses for the G-rated "The Lion King" and the PG-13 "Forrest Gump." For 1992's decade-high 47% share, 14 of the top 20 grossers were R-rated.

Films rated PG-13 enjoy the most consistent upside potential at the box office, based on top-grossing domestic releases since 1995 for each rating category. Current R-rated leader "Saving Private Ryan," with a cume of $216.2 million, ranks second on the all-time list of R-rated pics, behind the $234.8 million earned by 1984's "Beverly Hills Cop."

Top films for each rating category, 1995-1999

Films rated PG-13 enjoy the most consistent upside potential at the box office, based on top-grossing domestic releases since 1995 for each rating category. Current R-rated leader "Saving Private Ryan," with a cume of $216.2 million, ranks second on the all-time list of R-rated pics, behind the $234.8 million earned by 1984's "Beverly Hills Cop."
                    Domestic
      Rank            B.O.         Title

      1.          $191,780,865      Toy Story
      2.           162,798,565      A Bug's Life
G     3.           141,579,773      Pocahontas
      4.           136,189,294      101 Dalmatians
      5.           120,620,254      Mulan

      1.           296,964,911      Star Wars: The Phantom Menace
      2.           172,060,755      Apollo 13
PG    3.           138,257,865      Star wars (1997 reissue)
      4.           125,618,201      The Truman Show
      5.           115,757,269      You've Got Mail

      1.           600,788,188      Titanic
      2.           306,169,255      Independence Day
PG-   3.           250,690,539      Men in Black
13    4.           241,708,928      Twister
      5.           229,086,679      The Lost World: Jurassic Park

      1.           216,173,322      Saving Private Ryan
      2.           176,484,651      There's Something About Mary
R     3.           172,956,409      Air Force One
      4.           161,567,685      The Matrix
      5.           153,952,592      Jerry Maguire

   Domestic
     B.O.          Dist.            Open Date

$191,780,865       BV               11/22/95
 162,798,565       BV               11/20/98
 141,579,773       BV                6/16/95
 136,189,294       BV               11/27/96
 120,620,254       BV                6/19/98

 296,964,911       Fox               5/19/99
 172,060,755       U                 6/30/95
 138,257,865       Fox               1/31/97
 125,618,201       Par               6/5/98
 115,757,269       WB               12/18/98

 600,788,188       Par              12/19/97
 306,169,255       Fox               7/3/96
 250,690,539       Sony              7/2/97
 241,708,928       WB                5/10/96
 229,086,679       U                 5/23/97

 216,173,322       Works             7/24/98
 176,484,651       Fox               7/15/98
 172,956,409       Sony              7/25/97
 161,567,685       WB                3/31/99
 153,952,592       Sony             12/13/96


(B.O. through June 13)3
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Publication:Variety
Date:Jun 21, 1999
Words:543
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