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BOWNE AND SALESLINK ANNOUNCE STRATEGIC ALLIANCE

 NEW YORK, July 28 /PRNewswire/ -- New York-based Bowne & Co., Inc. (AMEX: BNE), the world's largest financial printer, and SalesLink Corporation, the Boston-based fulfillment company, today announced a strategic alliance to jointly market fulfillment services to the mutual fund and financial industries.
 Under the terms of the agreement, the two companies will team to market the "one-stop shopping benefits" of print and fulfillment services. By providing assistance in planning optimal print runs and inventory management, Bowne and SalesLink will offer clients a more cost-effective way to reach their current shareholders, prospects, and brokers. In addition, Bowne's multiple printing facilities, particularly in SalesLink's Chicago and Boston locations, will enable customers to save on costly freight charges.
 James E. Fagan Jr., vice president and director of the Bowne Funds Group, hails the alliance, saying, "Our mutual fund clients have been asking us to help them develop more cost-effective ways to reach their investor base; this alliance will help us do that. SalesLink is an experienced and quality provider of fulfillment services and we look forward to working with them in this effort."
 According to Richard F. Torre, president of SalesLink, "An affiliation with a company of Bowne's reputation and service offerings is exciting for us. Initial reaction from our clients has been encouraging. They look forward to a range of benefits including improved inventory management, reduced freight charges, and other value- added services afforded by complementary vendors in the print/fulfillment mix."
 In addition to the primary focus on the mutual fund industry, other financial and commercial clients can also benefit from the Bowne/SalesLink affiliation as the print and distribution components of publishing continue to merge.
 -0- 7/28/93
 /CONTACT: James E. Fagan Jr., vice president, director - funds group of Bowne & Co., Inc., 212-924-5500; or Richard F. Torre, president of SalesLink Corp., 617-542-6290; or David L. Rosenstein of Public Interest Marketing, 212-966-0024, for Bowne/
 (BNE)


CO: Bowne & Co.; SalesLink Corporation ST: New York, Massachusetts IN: FIN SU:

WB -- NY035 -- 7202 07/28/93 10:47 EDT
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Publication:PR Newswire
Date:Jul 28, 1993
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