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BOTTOM BETTER(R) NOW AVAILABLE IN 13 ADDITIONAL STATES THROUGH AGREEMENT WITH ECKERD DRUG STORE

 BOTTOM BETTER(R) NOW AVAILABLE IN 13 ADDITIONAL
 STATES THROUGH AGREEMENT WITH ECKERD DRUG STORE
 DUBLIN, Ohio, July 28 /PRNewswire/ -- Bottom Better(R), a unique over-the-counter treatment for diaper rash is now available at Eckerd Drug Stores throughout the Eastern seaboard and Southern United States. M. Sue Benford, founder and president of InnoVisions, Inc. and developer of Bottom Better, announced the agreement with Eckerd last week.
 "This is a major step for our product," said Benford. "The expanded distribution will provide millions of new consumers with an opportunity to try a unique and effective product."
 This is a significant increase considering the product was originally developed for only one consumer, Benford's daughter, Erika, then six months old. Benford, a registered nurse, developed Bottom Better for use on her own daughter, who suffered a severe case of diaper rash.
 Bottom Better has been well received by physicians as well as consumers. Eighty-four percent of pediatricians surveyed recently indicated they would recommend Bottom Better as an effective treatment for diaper rash. In a recent consumer survey, 91 percent of the mothers trying Bottom Better indicated that it was effective against diaper rash after only one application, 82 percent agree it is convenient to use, 86 percent found it easy to apply, and 80 percent indicated it was comforting to their child.
 This effectiveness is further documented in clinical studies comparing the product to other leading diaper rash preparations. Results indicated the majority of infants receiving Bottom Better showed improvement (76 percent) versus only 11.8 percent of the infants receiving other leading brands. Furthermore, in just six hours, rashes treated with Bottom Better were twice as likely to show dramatic improvements.
 For a sample of Bottom Better and a coupon for your next purchase, write to InnoVisions, Inc., 6065 Frantz Road, Suite 202, Dublin, Ohio 43017.
 Headquartered in Dublin, Ohio, InnoVisions, Inc. provides child and adult skin care products. The company's premiere product is Bottom Better. Established in 1988, InnoVisions, Inc. specializes in the development of products in niche categories to meet consumer needs.
 -0- 7/28/92
 /CONTACT: M. Sue Benford, president of InnoVisions, Inc., 614-766-5477/ CO: InnoVisions, Inc. ST: Ohio IN: HOU SU: PDT


BM -- CL011 -- 4011 07/28/92 10:57 EDT
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Publication:PR Newswire
Date:Jul 28, 1992
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