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BOSTON-BASED LEGEND DECLARES MINNESOTA RETAIL REVOLUTION

 BOSTON-BASED LEGEND DECLARES MINNESOTA RETAIL REVOLUTION
 WHAT: Filene's Basement, famous off-priced retailer, brings its


retail legend and lore to Mall of America. Described as "the ninth wonder" by Women's Wear Daily and as "the country's best bargain store," by The New York Times, The Basement will make its Minnesota debut on August 11.
 During the day, Filene's Basement's vice president of marketing, Sam DePhillippo, will be available for tours and explanations of The Basement's unique merchandising strategy. He will explain how The Basement is able to offer its customers current, name-brand fashions at 20-60 percent off regular price.
 Also on hand will be Paul Revere and a three-piece revolutionary fife and drum band, proclaiming the bargains' arrival during daily concerts at the third floor West Tower on MOA's West Market Avenue. Appearing in full Minute-Men regalia, the Filene's Basement Shopping Revolution Brigade will perform "Spirit of '76" style favorites.
 The celebration will kick off with prizes! Beginning at 11 a.m., drawings will be held for $100 shopping sprees, which will be awarded to lucky shoppers.
 WHEN: Tuesday, Aug. 11, 1992
 -- Sam DePhillippo -- 9 a.m. - 4 p.m.
 -- Band concerts -- 10:30 a.m. and 3 p.m.
 -- Shopping sprees -- each hour, on the hour, from 11 a.m. - 8 p.m.
 WHERE: Mall of America, 2051 Killebrew Drive, Bloomington, Minn.
 WHY: Filene's Basement is heralding its expansion from one Boston store in 1908, to 40 stores that currently span the northeastern corridor and the midwestern United States. Bringing its reputation as a shopping mecca for fashion-minded bargain shoppers, The Basement it celebrating its first Minnesota store opening at Mall of America.
 CONTACT: Pat Boudrot of Filene's Basement, 617-348-7273; or Claudia Miller of Mona Meyer McGrath & Gavin, 612-832-5000, for Filene's Basement.
 -0- 8/10/92


CO: Filene's Basement ST: Minnesota IN: REA SU:

KH -- MN005 -- 8421 08/10/92 10:19 EDT
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Publication:PR Newswire
Date:Aug 10, 1992
Words:313
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