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BOSTON GLOBE DEBUTS PERSONAL ADS IN NEW DESIGN OF CALENDAR MAGAZINE; NEW LOOK TO APPEAR OCTOBER 21; PERSONALS TO RUN THURSDAYS AND SUNDAYS

 BOSTON, Oct. 1 /PRNewswire/ -- The Boston Globe will debut a new design of its Thursday Calendar magazine Oct. 21, with new graphics, expanded coverage and entertainment listings, and for the first time in the Globe, personal ads.
 The magazine has been redesigned to bring in younger readers, at the same time becoming more reader-friendly and easier to use.
 Among the scheduled new features are a refined index for the magazine; a two-page look -- called "The Week" -- at the highlights of what's happening in the week ahead; a doubling of space for restaurant reviews, including a section on fine dining written by restaurant critic Alison Arnett, with capsule reviews of more spots; an expansion of the Cheap Eats section, also with capsule reviews; and more coverage on Boston clubs and nightlife.
 Features will be shorter, and readers will still be able to find the favorites, "Hit of the Week" and "Cheap Thrills."
 Space for free listings of activities by community groups, such as benefits, will remain as well.
 The new Calendar will also carry the Globe's debut of PersonalLine Voice Personals. The space allotted to personals will be based on advertising volume. Personal ads will also run in the Sunday Globe.
 In offering PersonalLine Voice Personals, the Globe is following the lead of many other major metro newspapers that are already offering such ads, including the Los Angeles Times, Washington Post, USA Today, Chicago Tribune, Philadelphia Inquirer and others. Many papers have entered the personal ad market in recent years as an added service to readers and as an additional source of advertising revenue.
 The Globe is working with MicroVoice Applications, Inc. of Minneapolis in offering PersonalLine. The company, a leader in the audiotext industry, provides a similar service for more than 300 newspapers and print publications in the U.S. and Canada.
 The service is private and confidential, and all ads are screened for appropriate language prior to publication.
 The promotion for personals will begin Oct. 3 with a full-page ad in the Globe. The Globe will continue to use in-paper ads as well as radio spots to promote the ads.
 -0- 10/1/93
 /CONTACT: Richard P. Gulla, public relations director for The Boston Globe, 617-929-3288/


CO: The Boston Globe ST: Massachusetts IN: PUB SU: PDT

DJ-CM -- NE010 -- 7921 10/01/93 16:04 EDT
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Date:Oct 1, 1993
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