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BOSE, ZENITH UNVEIL BUILT-IN HOME THEATER SYSTEM DESIGNED ESPECIALLY FOR HOMEBUILDERS AND REMODELERS

 LAS VEGAS, Feb. 20 /PRNewswire/ -- Bose Corporation and Zenith Electronics Corporation -- the companies that pioneered the "home theater" concept more than six years ago -- have developed the only self contained, easy-to-use audio/video system specifically designed to be built into homes during construction or re-modeling.
 The new "BUILT-INvisible" Home Theater system, introduced at the National Association of Home Builders Association Convention, brings the excitement of the theater experience to the home -- offering the finest in Hollywood sound and visual effects through Bose's unique built-in home theater sound system and a specially designed "in-wall" Zenith 52-inch projection TV.
 Bose and Zenith developed the system to be very simple for architects and builders to incorporate into their new home designs, said Nic Merks, general manager of the Component Audio Division at Bose. And, unlike other home theater systems with this level of performance, the BUILT-INvisible system is designed to be extremely easy to operate, he said.
 "The early adopters of the home theater concept were generally audio and video techies' who could assemble a dozen different components and make them work together as a logical extension of their TV and stereo," Merks said.
 "As people really began to appreciate the terrific experience of home theater, it became less a matter of technical knowledge and more a question of cost -- custom audio/video system installers can build and maintain a home theater for anyone -- usually for tens of thousands of dollars," he said.
 "Today, with the high-performance BUILT-INvisible Home Theater system, homeowners can enjoy this outstanding amenity at a reasonable price and, perhaps more important, in an easy to understand and operate package."
 Built-in home theater has become one of the most in-demand features in new home construction and existing home remodeling, according to Gregory Gronowski, Director of Product Planning at Zenith. "Together with Bose, we are offering an affordable, high-performance home theater system that was developed with the needs of the builder, as well as the consumer in mind."
 For consumers, the BUILT-INvisible Home Theater system "has been designed with the belief that enjoying your favorite film, concert or sporting event with unprecedented realism in your own home should be no more complicated than watching TV has been for years," Merks said.
 For example, he said the usual stacks of complicated audio components found in many home theater setups have been replaced by a shoebox-sized metal enclosure, which can be installed anywhere out of sight. This BUILT-INvisible Home Theater "chassis" contains the surround sound decoder, input switching circuitry and all the amplifiers and equalizers needed to power the left, center, right, bass and surround speaker systems.
 The Zenith projection TV system features a black matrix screen for flush-mounted wall installation, optical carrier unit, mirror assembly, dust shield, wood base and frame, front panel side supports and associated accessories.
 An exclusive "Builder's Rough-In Kit" permits easy system installation of the home theater system in either original instruction or in existing walls. The in-wall TV system takes up no more depth than that of a standard 30-inch-deep closet.
 The jack panel and associated wall jack panel allows connection of a variety of audio/video components such as a VCR, video camera, a video disc player or video game to the home theater system. An optional accessory audio/video switch provides for automatic audio/video switching of a second audio/video source.
 NOTE TO EDITORS: Color and black-and-white photos, plus other background available.
 /CONTACT: Lisa Borman of Bose, 908-233-8800, or John Taylor of Zenith, 708-391-8181/


CO: Bose, Zenith ST: Nevada IN: CPR SU:

MA -- NYSA002 -- 8677 02/20/93 09:24 EST
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Date:Feb 20, 1993
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