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BOOMTOWN INC. NAMES DISNEY'S RICHARD H. IRVINE HEAD OF MARKETING AND ENTERTAINMENT

 RENO, Nev., Aug. 16 /PRNewswire/ -- Boomtown Inc. (NASDAQ: BMTN) has named Richard H. Irvine senior vice president in charge of marketing and entertainment, according to Timothy Parrott, the company's chairman and chief executive officer.
 Irvine, 52, returns to the gaming industry with his Boomtown post after serving as vice president of marketing for Walt Disney Attractions on the West Coast. Prior to that assignment, he was in charge of worldwide sales and marketing as executive vice president of International Game Technology.
 Parrott commented: "We are dedicated to strengthening our senior executive group to support our carefully planned growth and are thus delighted to welcome an experienced executive of Rich Irvine's caliber. With his track record in marketing and entertainment, he'll play a key role in building Boomtown's market position and visibility as we enter new markets in Nevada and the Southeast."
 Irvine was formerly president and chief operating officer of Straight Arrow Publishing, owners of Rolling Stone magazine and co- founder of Aurora Productions, an independent feature film and television production firm. During his eight-year stint at Aurora, he was executive producer on such films as "Heart Like a Wheel," "Secret of NIMH" and "Eddie and the Cruisers."
 Boomtown Inc., a public company since October 1992, owns and operates a recently expanded, western-themed casino approximately seven miles west of Reno. The facilities include a 40,000-square-foot casino, a new 35,000-square-foot family entertainment center, plus a hotel, RV park, truck stop and other related amenities. The company is currently developing the $70 million Boomtown Blue Diamond complex in Las Vegas, with other major projects in Louisiana and Mississippi.
 -0- 8/16/93
 /CONTACT: Timothy Parrott, chairman and CEO of Boomtown, 702-345-8680/
 (BMTN)


CO: Boomtown Inc. ST: Nevada IN: CNO SU: PER

JB-JL -- LA023 -- 3153 08/16/93 14:23 EDT
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Publication:PR Newswire
Date:Aug 16, 1993
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