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BOOKS ARE DESIRABLE GIFT ALTERNATIVES THIS HOLIDAY SEASON

       BOOKS ARE DESIRABLE GIFT ALTERNATIVES THIS HOLIDAY SEASON
    RADNOR, Pa., Nov. 5 /PRNewswire/ -- The lingering recession continues to depress American markets.
    Consumers still leery about spending will continue to buy cautiously this holiday season.  Although this will make it tough for many retailers, Chilton Book Company, a how-to book publisher, seems relatively upbeat.  "This is actually a good environment for the how-to publisher because during economically lean periods people often resort to doing things themselves; this is both a practical, cost-saving method of gift-giving and a source of entertainment," stated Nancy Ellis, promotions manager.
    Many books in the Chilton line lend themselves to the cost-conscious individual looking to save money, but still give a quality gift.  From books for beginners to the expert, Chilton offers how-to titles in ceramics, sewing, crafting and quilting.
    A few titles expected to be extremely popular this holiday season are "How To Make Soft Jewelry," "Sewing Kids' Stuff," and "A Treasury of Christmas Ornaments."  A beautiful, full-color gift book, "The Complete Needlepoint Course" is a perfect choice as a gift for the crafters themselves.
    Chilton Book Company of Radnor, focuses its trade book operations on leisure arts how-to books; the Chilton line is available nationally in bookstores, craft/sewing/quilting shops.
    For more information on Chilton Book Company or a catalog of book titles, contact Nancy Ellis, 215-964-4839.
    /delval/
    -0-                         11/5/91
    /CONTACT:  Nancy Ellis of Chilton Book Company, 215-964-4839/ CO:  Chilton Book Company ST:  Pennsylvania IN:  PUB SU: FC -- NYGFNS45 -- 1050 11/05/91 07:27 EST
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Copyright 1991 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:Nov 5, 1991
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