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BOOBY STRAP FOR BIG WOMEN DRIVERS; Device ends wheel pain.

Byline: By Jane Kirby

BUSTY women drivers could feel better at the wheel with the invention of the world's first female-friendly seat belt.

A study for insurers Sheilas' Wheels claimed 92 per cent of women had either not worn a seat belt or tampered with its mechanism because it was uncomfortable.

The firm, who specialise in women drivers, teamed up with engineers Mira to create the new design.

It involves attaching an S-Clip, which enables the belt to run down the middle of the cleavage instead of across the breasts.

The clip is attached to the buckle end of the belt, redirecting the top strap down the centre of the body.

There are no plans for it to go on sale just yet but Sheilas' Wheels are now in talks with car and seat belt manufacturers.

The RAC Foundation, who promote road safety, said they believed the device was the first targeted at the fuller-breasted driver and passenger.

Director Edmund King said: "Most modern flexible seat belts are much more comfortable and adjustable for drivers of all shapes and sizes than the fixed seat belts of 30 years ago.

"However, if this new device helps to encourage more lady drivers and passengers to belt up, then it is good for road safety.

"Several fuller-breasted women have told us that their seat belts are hugely uncomfortable, particularly across the neck.

"Some say they feel pinned against the seat and others have admitted to putting the belt under their arm.

"The popularity of breast enhancement could make this a much bigger problem."

According to the ICM poll for Sheilas' Wheels, 23 per cent of women slip their seat belt under their arm while driving.

Fourteen per cent have failed to buckle up at all and more than half (55 per cent) have adjusted their belts to make them more comfortable.


SITTING PRETTY: How the device works
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Publication:Daily Record (Glasgow, Scotland)
Date:Feb 2, 2006
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