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BON APPETIT TOO CHICKEN TO RUN HUMANE FARMING AD, THE HSUS SAYS

 WASHINGTON, June 9 /PRNewswire/ -- Bon Appetit magazine has rejected an advertisement from The Humane Society of the United States (HSUS) that promotes the benefits of humanely raised animal products.
 The ad, which was submitted by The HSUS last month, featured illustrations of a pig, a calf and a chicken. The ad outlined the human and animal benefits of choosing humanely produced animal products.
 A source at Bon Appetit said the ad was rejected because it might be offensive to members of the pork, dairy and beef industries.
 Patricia Forkan, HSUS executive vice president, said the ad was designed to encourage consumers to choose products from humane farming systems, a concept that helps many family farmers and ranchers.
 "The products we're talking about usually come from small farms or other systems that care about the health and welfare of animals," Forkan said. "We are simply trying to educate consumers about these systems so that they can make an informed choice about the animal products they purchase. This ad could only be threatening to producers who focus solely on profit without regard to the treatment of the animals."
 Forkan also said that many prominent chefs are now cooking with humanely produced animal products because they believe the products have superior taste, quality and freshness.
 "Bon Appetit is missing the boat by rejecting this ad," Forkan said. "These products are becoming more popular with both professional and amateur chefs who care about the quality of the food they are serving."
 Forkan said The HSUS may attempt to place the ad in other publications.
 -0- 6/9/93
 /NOTE: A copy of the rejected advertisement is available upon request./
 /CONTACT: Brenda K. Foster of The Humane Society of the United States, 301-258-3072/


CO: The Humane Society of the United States ST: District of Columbia IN: SU:

TW -- DC012 -- 0083 06/09/93 10:33 EST
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Date:Jun 9, 1993
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