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BOEING/TEAGUE TEAM WINS DESIGN AWARD FOR 777 INTERIOR

 BOEING/TEAGUE TEAM WINS DESIGN AWARD FOR 777 INTERIOR
 SEATTLE, June 3 /PRNewswire/ -- For the first time in the history


of the Industrial Designers Society of America (IDSA), an airplane interior is one of the association's design excellence award winners, Boeing Commercial Airplane Group said today.
 A 1992 Industrial Design Excellence Award was awarded to the passenger cabin of the new Boeing 777 jetliner, designed by Boeing Commercial Airplane Group and Walter Dorwin Teague Associates, Boeing industrial design consultant.
 The IDSA jury designated the new wide-body airplane's interior design as a silver medal winner. The jury applied six criteria to all 753 entries in this year's awards program, naming just 25 gold, 44 silver and 42 bronze medal winners, which were announced in the June 8 issue of Business Week magazine. The award criteria were: design excellence, looking beyond aesthetics for innovation, user benefits, client benefits, materials selection and social impact.
 Norm Ellsworth, Teague vice president, explained that IDSA awards typically honor individual consumer products rather than a complex design with many components.
 "The interior of an airplane is really a grouping of products -- the bins, sidewalls, passenger service units, lighting -- that have to come together and culminate in a very pleasing interior," Ellsworth said.
 "The 777 is a significant breakthrough in airplane interior design," he added. "It's not the usual interior that people have seen over the last 15-20 years."
 Boeing and Teague initiated their 777 interior design efforts in 1989, but the relationship between the companies goes back to 1946 when the Boeing 377 Stratocruiser was being developed.
 Customers have played an integral role in developing the 777's interior, according to Duncan Mulholland, manager of Boeing Payload Systems Engineering for the 777.
 "With the customers' requirements in mind, we requested that Teague assist us in determining the architectural design for the 777 interior," he said.
 The collaboration has produced a wider interior cross-section than any competing aircraft, an open, spacious environment with extra passenger head room, and increased volume in overhead bins that are lower and more accessible when open. One of the 777's most significant features is built-in interior flexibility, allowing airlines to quickly and easily reconfigure the cabin to adapt to changing market requirements.
 In addition to the 777 program, Teague also supports all Boeing airplanes currently in production: the 737, 747, 757 and 767.
 Airline passengers will begin to experience the 777's award- winning interior firsthand after the first of the big twinjets is delivered in May 1995.
 -0- 6/3/92
 /CONTACT: Barbara Murphy or Gregg Hunter of Boeing 777 Division, 206-965-3345/
 (BA) CO: Boeing 777 Division; Boeing Commercial Airplane Group; Industrial
 Designers Society of America; Walter Dorwin Teague Associates ST: Washington IN: AIR SU:


SC -- SE006 -- 6728 06/03/92 16:31 EDT
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Publication:PR Newswire
Date:Jun 3, 1992
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