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BOB FISHER DEALERSHIPS ELIMINATES ENTIRE SALES STAFF

 BOB FISHER DEALERSHIPS ELIMINATES ENTIRE SALES STAFF
 READING, Pa., Sept. 9 /PRNewswire/ -- Bob Fisher Chevrolet/Geo and


Hoover Motors Chevrolet/Oldsmobile are pioneering a new concept in selling cars. All salespeople have been eliminated. Commissions previously paid to salespeople are passed on to the customers. Now salaried managers serve customers.
 Robert A. Fisher, owner of the two Reading dealerships, commissioned a market research study to learn if car buyers would prefer a "self- service," one-price-for-everyone system without salesmen; without salesmen commissions; and without the high-pressure "buy-today" confrontation. The answer was an overwhelming yes.
 "Because automobiles play such a critical role in today's society, the car buying public has developed an unparalleled buying expertise. Today's shoppers have access to a wealth of product information including critical reviews and test results on virtually every car made. They know the specifications, options, features and benefits they want before they shop," said Fisher.
 Before going public, the test results were so encouraging that, "it was an easy decision to proceed. People really hate haggling and negotiating. One of our surprises was the positive word-of-mouth advertising radiation," said Fisher.
 Do people mind not having a salesman? "No way...they love the one price, no hassle shopping," said Fisher.
 -0- 9/9/92
 /CONTACT: June Esposito of Bob Fisher Dealerships, 215-921-0261/ CO: Bob Fisher Dealerships ST: Pennsylvania IN: AUT SU:


AW-JJ -- FL001 -- 7333 09/09/92 08:01 EDT
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Publication:PR Newswire
Date:Sep 9, 1992
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