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BMW SELECTS GM'S PACKARD ELECTRIC DIVISION TO SUPPLY POWER, SIGNAL-DISTRIBUTION SYSTEMS

 WARREN, Ohio, Dec. 16 /PRNewswire/ -- BMW has selected Packard Electric Division of General Motors (NYSE: GM) to supply power and signal-distribution systems for the vehicle BMW will build at a new plant in Greer, S.C., according to Packard Electric General Manager Rudolph A. Schlais Jr.
 "Packard is excited to have this opportunity to help BMW develop and manufacture its unique new vehicle, which will be assembled in America and distributed throughout the world," Schlais stated.
 Production of the new model is scheduled to begin in the fall of 1995. BMW is forecasting it will eventually build 90,000 cars in the U.S. annually. Packard Electric will supply 100 percent of the wiring systems for BMW's new vehicle.
 Components for these power and signal-distribution systems will be supplied from Europe; final assembly will be done by Packard Electric in Mexico, according to Nancy S. Gougarty, Packard's customer manager for BMW in North America. She added that Packard's manufacturing plans for this new business have not yet been finalized.
 Packard Electric Division is the world's largest supplier of automotive power and signal distribution systems. Packard employs approximately 64,000 people at 134 facilities in 21 countries. Packard Electric-Europe's Reinshagen group has been a supplier to BMW in Europe for more than a decade.
 MEDIA Q & A -- BMW NORTH AMERICA BUSINESS
 Q. What products will Packard Electric supply to BMW in South Carolina?
 A. Power and signal-distribution systems.
 Q. Where will these components be manufactured?
 A. The components will be supplied from Europe; final assembly will be done by Packard Electric in Mexico.
 Q. How many jobs will Packard add due to this business?
 A. Although our manufacturing plans have not been finalized at this time, we expect to use existing resources to meet the demands of this business. We do not plan to add any jobs to meet BMW's production requirements.
 Q. How much in sales does this business represent for Packard?
 A. To protect Packard's competitive position and that of our customers, we do not disclose that type of confidential financial data.
 Q. In terms of units sold, how much business will Packard gain from this new package?
 A. BMW's current forecasts indicate production volumes will be


90,000 vehicles per year. This means Packard will supply 90,000 wiring system units annually to BMW in North America.
 Q. Will Packard supply 100 percent of the wiring for this new vehicle?
 A. Yes.
 Q. Will Packard Electric have people on-site in South Carolina to support BMW?
 A. Our plans for on-site customer support are currently being developed.
 Q. Is this the first business Packard has acquired from BMW?
 A. No. Packard Electric-Europe's Reinshagen organization has supplied BMW in Germany for more than a decade.
 Q. Why did BMW choose Packard as one of the core suppliers for this project?
 A. BMW is seeking to establish long-term partnerships with suppliers early in the vehicle development stage. Because Reinshagen has been a successful BMW supplier in Europe for many years, BMW has confidence in our ability to be an excellent partner for its U.S. operations as well. In addition, Packard Electric has a clearly defined North American manufacturing organization already in place.
 Q. Why is this business significant for Packard Electric?
 A. This will be one of the first examples within the division of a truly global business linkage which has been set up to support a customer's total vehicle program.
 We have established a global customer management team, with representatives from Packard Electric-Europe, Packard International and Packard's North American operations, to focus on meeting and exceeding BMW's requirements throughout the world.
 Packard Electric is excited to have the opportunity to help BMW develop and manufacture its unique new vehicle, which will be assembled in South Carolina, U.S.A., and distributed throughout the world.
 -0- 12/16/92
 /CONTACT; Ryndee S. Carney of Packard Electric, 216-759-6143/
 (GM)


CO: Packard Electric Division, General Motors Corporation ST: Michigan, Ohio, South Carolina IN: AUT SU:

DH -- DE014 -- 7751 12/16/92 13:20 EST
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Date:Dec 16, 1992
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