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BMW ANNOUNCES 1992 SALES RESULTS; FIGURES INCREASE 23 PERCENT OVER PREVIOUS YEAR

 DETROIT, Jan. 5 /PRNewswire/ -- BMW of North America, Inc., the United States importer of BMW luxury/performance automobiles, announced 1992 retail sales of 65,600 units, a 23-percent increase over the 1991 total of 53,343. The announcement took place at a news conference held at the 1993 North American International Auto Show.
 BMW also introduced three V-8-powered 1994 models: the 530i sedan, 530i Touring and 540i sedan. These models, priced at $41,000, $43,000 and $47,000, respectively, will be available in the United States in spring 1993.
 In making the announcements, BMW of North America President Karl H. Gerlinger stated: "With the successful introduction of six new products, including the highly acclaimed 525i Touring and two new V-8-powered 7-Series models and the continued popularity of the BMW 3-Series, 1992 sales were the highest since 1988."
 Gerlinger continued: "BMW's performance proves that we are positioned properly in the luxury/performance segment of the American automobile market. We will capitalize on the momentum generated in 1992 as we move confidently into 1993 with new products that are priced aggressively and deliver tangible value to our customers."
 BMW also announced the formation of BMW Financial Services Corporation, a wholly owned subsidiary of BMW. The new subsidiary will provide competitive financing and leasing programs for customers as well as financial services for BMW's 356-member U.S. dealer organization. According to Gerlinger, "BMW Financial Services Corporation is yet another example of BMW's overall strength and commitment to our customers and dealers in this market." The United States is the 10th market in which BMW has established its own finance corporation.
 In addition to the 1994 5-Series models, BMW presented its entire 1993 model program -- the broadest in the luxury/performance segment -- including 3-, 5-, 7- and 8-Series offerings ranging in price from $23,710 for the 318i sedan to $83,400 for the top-of-the-line 850Ci coupe.
 -0- 1/5/93
 /CONTACT: Richard S. Brooks of BMW of North America, Inc., 201-307-3788, or in Detroit, 313-393-4312/


CO: BMW of North America, Inc. ST: New Jersey, Michigan IN: AUT SU:

SB -- DE011 -- 1655 01/05/93 10:46 EST
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Publication:PR Newswire
Date:Jan 5, 1993
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