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BLUE CROSS AND BLUE SHIELD NAMES EXECUTIVES TO LEAD NEW DIRECT DENTAL NETWORK

 NEWARK, N.J., Dec. 2 /PRNewswire/ -- William J. Marino, president and chief executive officer designate of Blue Cross and Blue Shield of New Jersey, today announced the appointments of four executives who will lead the company's new dental subsidiary, Direct Dental Network (DDN).
 Tom Gordon, who has 15 years of experience establishing dental benefit plans on a national basis for numerous Blue Cross and Blue Shield organizations and for companies in Canada, is the new president of DDN.
 "A major goal of DDN will be to seek input from dentists as well as the marketplace so the coverages we offer also satisfy the needs of participating dentists in our network," said Gordon, a Westfield resident.
 Dr. Marvin Zatz is DDN's new vice president and chief dental officer. The Metuchen resident will oversee all provider activity, including development of a Dental Health Maintenance Organization (D-HMO), and expansion of the existing Quality Assurance Program. Dr. Zatz, who was in private practice until 1979, previously headed dental operations for Prudential Insurance.
 Vincent Cina of Nutley, former vice president and chief operations officer for Delta Dental in Minnesota, joins DDN as vice president of operations. Cina brings 20 years of experience in extensive managed care operations, third-party administration, and customer service activities.
 Charles Oliver Jr., a 1982 graduate of the U.S. Military Academy at West Point, is DDN's vice president of sales and marketing. After leaving the service in 1987, Oliver joined Prudential Insurance's Northeast Group Operations, which he supervised prior to joining DDN.
 "We've brought together some extremely talented people," said Marino, "and we intend to apply their experience to build a dental program of the highest quality to meet the current needs of the dental marketplace."
 -0- 12/2/93
 /CONTACT: Fred Hillmann, 201-466-8755 for Blue Cross and Blue Shield of New Jersey/


CO: Blue Cross and Blue Shield of New Jersey ST: New Jersey IN: HEA SU: PER

LG-CK -- NY076 -- 9859 12/02/93 13:43 EST
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Publication:PR Newswire
Date:Dec 2, 1993
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