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BLUE CASHEW FINDS THE RIGHT MIX OF BRANDS, DISPLAY AND LOCATION.

Byline: Jennifer White

HIGH FALLS, N.Y.-Thanks to high-wattage celebrities, appreciative locals and favorable zoning laws, a high-end kitchen store in New York's Ulster County with a nutty name has found the right home.

Blue Cashew Kitchen Pharmacy is located in the historic hamlet of High Falls, N.Y., where cement was discovered. Now it is home to celebrities who have discovered the area and are making their homes and films there.

Owner Sean Nutley has lived there since he was 5 years old. He and his partner, Gregory Triana, have backgrounds in retailing. Nutley worked at Barneys while Triana held positions at Federated and H. Stern. They opened the store in October 2004 and expanded it in November 2005 to include high-end tabletop. Total square footage is 1,800.

Blue Cashew stocks brands like Emile Henri, Staub, Viking, Alessi, Le Jacquard, Cuisipro, Krups, Jasper Morrison, Rosle, FrancisFrancis! Messermeister and Shun.

"We're really brand-conscious," Nutley said. "But when we were starting out, it was hard to get these lines. Nobody knew who we were."

Famous customers include John Leguizamo, Chandra North, Aidan Quinn, Steve Buscemi, Robert DeNiro and Frances McDormand, who came "on our opening day," Nutley said. He is also pleased the store has been a hit with local residents. "They'll buy a Rosle garlic press. At $34 that's a lot of money, but they'll rave about the quality."

High Falls has about 30 small businesses. Big-box competition is about 40 miles away in Kingston, N.Y. Zoning laws prevent mass merchants from moving into the area.

An e-tail Web site will be online in September and the partners are excited about an upcoming visit to Alessi in Italy, one of the manufacturers who initially was reluctant to sell to them.

Caption(s): Blue Cashew Kitchen Pharmacy stocks high-end housewares
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Title Annotation:Blue Cashew Kitchen Pharmacy
Author:White, Jennifer
Publication:HFN The Weekly Newspaper for the Home Furnishing Network
Article Type:Brief article
Geographic Code:1U2NY
Date:Jun 5, 2006
Words:302
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