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NEW YORK-Bloomingdale's fall home mix will reveal a more design-driven aesthetic, including bolder color statements and more coordinated assortments.

From housewares to furniture and domestics, "you're going to see a pop in color you've never seen before," said Joe Laneve, senior vice president and general merchandise manager of home, during the retailer's holiday 2001 preview here.

The upscale division of Federated Department Stores showcased key items and themes that will help drive home sales this fall. These include stainless-steel and platinum products that mark the staying power of the retro look, a bigger focus on the specialty coffeemaker and gadget businesses, and "a special emphasis this fall on the decorative piece of housewares," said Laneve.

The fall mix will also reflect Bloomingdale's newly focused strategy to blow out the upscale home business and play up the retailer's fashion authority in the category. Laneve has been collaborating with Lester Gribetz, who returned to Bloomingdale's this year as senior vice president of home furnishings fashion direction, to accomplish that goal.

"We're bringing the home store together more than ever," said Laneve, who took over the entire division last summer. "You'll see more congruency with assortments, fashion and value than ever before."

In the housewares tabletop area, the retailer is playing up two major themes: black and white and deep harvest colors, such as cinnamon and rusts.

In housewares, key item opportunities include Zyliss salad spinners in blue, red and clear; Gaggia and Cuisinart retro espresso makers; and the new Henckels Twin Select cutlery set.

In the soft home business, the Donna Karan home textiles line is expected to be a "big hit" this fall, including Karan's high-end Collections assortment, said Laneve.

And in the upstairs tabletop area, Bloomie's is aggressively pursuing the gift business, "but not at the expense of the gilded business," said Laneve. The retailer is also expanding its art glass mix with vendors such as Kosta Boda and private-label pieces.

A holiday version of is expected to debut in early November.
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Author:Thau, Barbara
Publication:HFN The Weekly Newspaper for the Home Furnishing Network
Date:Jul 16, 2001

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