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BLOCKBUSTER TO BEGIN ROLL-OUT OF CD-ROM; 57 STORES IN SAN FRANCISCO IN INITIAL TEST

 FORT LAUDERDALE, Fla., Nov. 8 /PRNewswire/ -- Blockbuster Entertainment Corporation (NYSE: BV) will begin renting and selling CD-ROM entertainment software and hardware (except computers) tomorrow in 52 Blockbuster Video stores and five company-owned music stores in the San Francisco area. CD-ROM software and hardware will be offered in all company-owned stores by November 1994.
 Five major manufacturers are participating in the introduction, according to Steven R. Berrard, president and chief operating officer of Blockbuster. They are Philips Electronics, IBM, Panasonic, Sega and Apple. Apple and IBM will participate with PCs and set-top TV equipment will include Philips CD-I, Panasonic 3DO and Sega Genesis.
 "This program demonstrates that Blockbuster is not only an innovative, progressive leader in entertainment retailing but also a standard-setter in the introduction of new technology at the retail level," he said. "Our San Francisco stores were selected for this new program because of the area's heavy interest in -- and support of -- the latest entertainment technology."
 He added: "We are introducing CD-ROM in our stores to demystify this new technology by letting our customers come into their Blockbuster store to see and rent it before making a decision to buy it."
 Software available at Blockbuster will include hundreds of titles, including games, reference (encyclopedias, history, etc.), edutainment (a way for children and adults to learn while playing), education, entertainment, business (graphics, phone directories, etc.), music and movies currently available only on Philips CD-I.
 Berrard said that CD-ROM offers a wide array of benefits to the customer including dramatically improved graphics, interactivity (the ability to move from place to place during the program on-screen), "live" action, speed, greater capacity (a complete encyclopedia on one disk, for example), a digital format (which means high quality sound and graphics) and durability.
 Each participating Blockbuster store will have a special CD-ROM hardware and software section staffed by demonstrators. All 57 stores will be equipped with hardware and software by Nov. 19.
 Software rentals begin at $4 for three evenings.
 -0- 11/8/93
 /CONTACT: Wally Knief of Blockbuster Entertainment, 305-832-3250/
 (BV)


CO: Blockbuster Entertainment Corporation ST: Florida IN: ENT SU:

RK-AW -- FL001 -- 1817 11/08/93 13:27 EST
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Publication:PR Newswire
Date:Nov 8, 1993
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