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BLOCKBUSTER NAMES MAGIC KINGDOM DIRECTOR BILL BURNS PRESIDENT OF ITS ENTERTAINMENT CENTER DIVISION

 FORT LAUDERDALE, Fla., Aug. 6 /PRNewswire/ -- Bill Burns, 46, director of the Magic Kingdom at Disney World in Orlando, Fla., has been named president of Blockbuster's Entertainment Center Division by Blockbuster Chairman and Chief Executive Officer H. Wayne Huizenga.
 Burns' responsibilities will be to develop, roll-out and operate Blockbuster's planned development of entertainment centers. A 24-year Disney veteran, Burns will assume his new duties on Aug. 30, reporting to Steven R. Berrard, vice chairman, president and chief operating officer.
 Planned centers include free-standing locations with some of the components of the company's existing 23-acre Blockbuster Golf and Games project. In addition, the company will pursue indoor centers adjacent to its music and video stores.
 Commenting on Burns' appointment, Huizenga said: "We are pleased to have Bill spearhead our efforts to develop state-of-the-art entertainment centers. He has been associated with some of the finest entertainment parks in the world and his experience as an entertainment executive will be key to our development of entertainment centers throughout the world." He added: "Blockbuster plans to become the leader in the development of the next generation of local entertainment. Bill's experience and creativity will help us to offer the finest quality entertainment to our customers."
 At the Magic Kingdom Park, Burns headed an operating team directly responsible for all attraction areas, live entertainment, merchandise sales operations, ticketing, guest relations and costuming operations. Through a staff of 125 people, he was responsible for approximately 2,700 "cast members." He was general manager of the Magic Kingdom, with similar operating responsibilities, from 1984 to 1990. From 1981 to 1984, he was a manager in the project development team of Disney World's Epcot Center. He started his career at Disneyland in 1969. Burns received his BS degree in journalism from the University of Florida in 1968 and his MBA from Rollins College in Winter Park, Fla. in 1984.
 Burns and his wife of 20 years, JoAnn, are the parents of a daughter and a son: Emily, 17, who will enter the University of Florida in the fall, and Haydon, 15, who will be a high school sophomore this fall in Boca Raton, where the family will relocate.
 -0- 8/6/93
 /CONTACT: Wally Knief of Blockbuster Entertainment Corporation, 305-832-3250/
 (BV)


CO: Blockbuster Entertainment Corporation ST: Florida IN: REA ENT SU: PER

RC-AW -- FL004 -- 0288 08/06/93 11:22 EDT
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Date:Aug 6, 1993
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