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BLACK ENTERTAINMENT COMPANY COMPETES IN JAPANESE MARKETS

 TOKYO, July 7 /PRNewswire/ -- Black-owned entertainment production company Borderstep Inc. this month is premiering in Japan the Black British film "Young Soul Rebels." The company, which distributes Black films, produces concert tours in Japan of African-American artists and arranges for co-production financing out of Asia for Black films, has been active in Japan since 1988. Borderstep's strategy focuses on explaining the movie, concert or event in terms which are understandable to the Japanese audiences. Borderstep will release "Young Soul Rebels" nationwide in movie theaters, on television and also on videocassette and laser disc.
 The company's two principals, one Japanese and one African-American, forge a link between peoples of color in Asia and Africans of the diaspora. Co-founder Elizabeth S-Wilkerson is an entertainment lawyer, M.B.A. and producer who has been working out of Japan for the past seven years. Co-founder Tetsuki Ijichi is a film producer who has had his motion pictures released internationally.
 Many of the impressions Japanese people have of Black people are learned from the mass media in America, says Wilkerson. "Hollywood movies tell the history and life experience -- true or false -- of Black people for millions of Asians who have no other experience of Black culture. In an era of instantaneous global communication, the world is too small for misinformation about Black folks to persist."
 In dispelling myths about cultures, Borderstep hopes to stimulate economic relationships between Black businesses and Asian markets. "Japanese people need to be exposed to other points of view and other peoples' experiences in order to engage in effective international partnerships in the borderless economy on this planet," says Ijichi.
 Borderstep will also be distributing a feature film by an African- American woman, Julie Dash's "Daughters of the Dust," which will have its Japanese premiere at the Tokyo International Film Festival this September.
 Borderstep Inc. was founded in Tokyo in 1988 to serve an untapped market: presenting contemporary African-American entertainment products which were well established elsewhere in the world but as yet unknown in Japan. The company's two founders shared a vision of employing innovative marketing, financing and structural techniques to present alternatives to traditional methods of producing and presenting live concerts, videos and films.
 Company Director Wilkerson is an entertainment producer who has enjoyed a multi-disciplinary approach to structuring international entertainment transactions. Born in Cleveland, she holds both J.D. and M.B.A. degrees from Stanford University, and an A.B., cum laude, from Harvard University.
 Co-Director Ijichi is one of the leading independent film producers of the new generation in Japan and has produced three feature films. A native of Kyoto, he graduated from Waseda University in Tokyo.
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 /CONTACT: Elizabeth S-Wilkerson, 310-841-5556, Los Angeles, or Tetsuki Ijichi, 81-3-3444-1291, Tokyo, both of Borderstep Inc./


CO: Borderstep Inc. ST: IN: ENT SU:

AR -- CL001 -- 8886 07/07/93 07:30 EDT
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Date:Jul 7, 1993
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