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BK Communications Group Launches To Deliver Communications Expertise to Asset Managers.

BK Principals Brand & Kasper Offer Deep Experience in Uncertain Market Climate

CLIFTON, N.J. -- BK Communications Group (BKCG) today announced the launch of its marketing communications consultancy specifically targeted to hedge funds and other asset managers. BKCG will help managers by serving as an outsourced provider of message development, content creation, and presentation coaching.

"Put simply, we help our clients clarify and communicate their messages to investors and prospective investors more effectively, something many managers don't have the time, expertise or budget to do themselves," explained Eric Brand, a Principal of the firm.

BKCG works with firms to hone their message and content in various mediums including marketing presentations, due diligence questionnaire responses, websites and newsletters. The firm manages a team of strategic partners to complement its services in such areas as graphic design, website production and marketing business strategy.

"Managing costs, retaining clients and gathering assets are concerns for managers today more than ever," said Kevin Kasper, one of the firm's principals. "Outsourcing marketing communications offers a way to keep costs down, provide institutional-level communications with inventors and stay competitive in a tough environment for client prospecting."

The firm has already helped a roster of clients by refining and repackaging core marketing messages for the investor and consultant audience, upgrading the text and graphics of homegrown presentations, and assisting a new marketing push by crafting case studies and press releases.

BKCG's principals represent more than 20 years of combined industry experience at firms including AllianceBernstein, Morgan Stanley, Brown Brothers Harriman, Pzena Investment Management, and Wachovia, developing and implementing marketing deliverables for private and institutional clients across all asset classes, specializing in alternative investments. More information about BKCG is available at www.bkcomgroup.com.

About BKCG

BK Communications Group provides outsourced marketing and client communications services for the asset management industry. Whether through concept development, content creation, or presentation coaching, BKCG can help investment managers define and communicate their message clearly and effectively. BKCG's principals have over 20 years of combined industry experience developing and implementing marketing deliverables for private and institutional clients across all asset classes, specializing in alternative investments. For more details, please see www.bkcomgroup.com.
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Publication:Business Wire
Date:Feb 5, 2009
Words:359
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