Printer Friendly


 COSTA MESA, Calif., Oct. 26 /PRNewswire/ -- Canon Computer Systems Inc. (CCSI) today announced the results of a customer satisfaction survey conducted by ConsumerQuest, a Los Angeles-based market research firm that reports 98 percent overall satisfaction with the BJ-200, CCSI's best-selling desktop Bubble Jet printer. A total of 600 current BJ-200 owners were interviewed last month by market researchers at ConsumerQuest.
 In its first sales year, the BJ-200 made bold strides for the Canon start-up by achieving a leading position in the retail channel with 62 percent penetration according to industry researchers at Neretin Associates in South Orange, N.J. Current sales of the BJ-200 are approaching a run rate of 2,000 units per day.
 "We're especially pleased with the customer satisfaction survey since today marks the first anniversary of the BJ-200," said Peter Bergman, vice president of marketing at CCSI. "The market's response to our monochrome Bubble Jet printers has been phenomenal. We expect the same results in the color market from our new color Bubble Jet printer, the BJC-600, introduced earlier this month."
 Anniversary Rebate
 In the tradition of giving paper on the first anniversary, the company began offering consumers their favorite kind of paper on Oct. 1 with a $30 rebate on the BJ-200. With the rebate, the product street price is expected to be under $299. Canon's BJ-230, the wide format 11-inch x 17-inch model, is also included in the program which runs through Dec. 31, 1993.
 First Year Results for the Entire Bubble Jet Family
 CCSI has expanded the Bubble Jet family by adding the BJ-230 and the BJC-600, a plain paper color printer. CCSI will continue this aggressive push with several new printer products planned for 1994. Dealer acceptance of CCSI products continues to build as demonstrated by the expansion in the number of outlets which increased from 500 storefronts in 1992 to more than 3,800 today. All Bubble Jet products have either received or been nominated for several industry awards.
 Canon has invested substantial resources and more than 15 years of research and development into advancing its Bubble Jet printing technology. In the late 1970s, the company discovered the use of heat as an ink ejection method and today holds more than 5,000 patents worldwide on its Bubble Jet technology.
 Canon Brand Printers Upstage Market Leaders in Consumer Electronics Channel
 According to Neretin Associates, CCSI's Bubble Jet printers upstaged market leaders Hewlett-Packard (HP) and IBM (Lexmark) whose consumer electronics channel penetration was less than half of that of CCSI's retail presence. IBM ranked second with 28.8 percent penetration, HP ranked third with 25.2 percent followed by Apple at 23.6 percent and Epson at 20.8 percent penetration. The number of ink jet printer SKUs have more than doubled since 1992 according to the Neretin survey.
 The survey results were based on 250 telephone interviews with key retail stores conducted during the second quarter of this year. These stores control more than 25 percent of the total national consumer electronics market. The dealers surveyed represent appliance/television stores, camera/electronics stores, catalog showrooms, department stores, discount stores, electronics specialists, mass merchandisers and warehouse clubs.
 The Fastest Growing Segment of 1993 Printer Markets
 The Bubble Jet or ink jet market accounts for more than 18 percent of all printer sales, making it the fastest growing segment of the printer market according to market analysts at International Data Corp. (IDC) in Framingham, Mass. The growth, including the color Bubble Jet printer segment, is expected to continue through 1997, with a compound annual growth rate of 29 percent estimated by IDC.
 With the arrival of Canon this month in the low-end, color ink jet market, the battle for market share is sure to intensify. Says Bill Flynn, senior market analyst at BIS Strategic Decisions in Norwell, Mass., "Canon is the only other competitor on the horizon with the technological resources and know-how to compete in the market over time -- particularly with the pricing pressures on today's high technology products."
 About Canon Computer Systems Inc.
 Founded in April 1992, CCSI markets printers, PCs and notebook computers under the Canon brand name for the small office and home office (SOHO) markets. Headquartered in Costa Mesa, CCSI plans to develop and market future products using its proven Bubble Jet, laser and other Canon-developed technologies. The company's products are available through distributors, computer dealers, superstores and mass merchants. To date, 260 companies representing approximately 3,800 storefronts are now selling Canon computer products. For product information, customers can call 800-848-4123 or fax 714-438-3317. The main company phone number is 714-438-3000.
 NOTE: Canon and BJ are registered trademarks and Bubble Jet is a trademark of Canon Inc.
 -0- 10/26/93
 /CONTACT: Karen Lippe of Canon Computer, 714-438-3075; or Lisa McLean of Hajjar/Kaufman, 310-821-9916, for Canon Computer/

CO: Canon Computer Systems Inc. ST: California IN: CPR SU:

LW-TM -- SJ003 -- 6678 10/26/93 07:46 EDT
COPYRIGHT 1993 PR Newswire Association LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1993 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Publication:PR Newswire
Date:Oct 26, 1993

Terms of use | Copyright © 2016 Farlex, Inc. | Feedback | For webmasters