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BILL USSERY MOTORS TO CELEBRATE OPENING OF FLORIDA'S LARGEST MERCEDES-BENZ COMPLEX

 CORAL GABLES, Fla., Jan. 13 /PRNewswire/ -- Bill Ussery Motors will celebrate the opening of the largest Mercedes-Benz complex in Florida with a champagne reception on Friday, Jan. 15 at 6 p.m. Michael Bassermann, president and CEO of Mercedes-Benz of North America will serve as guest of honor.
 Although hard times have hit virtually every part of the auto industry, Bassermann and other Mercedes-Benz officials recently announced that sales are up 7.5 percent compared to last year.
 Bill Ussery Motors also has plenty to celebrate -- the dealership had its best year ever in 1992. "We sold a third more autos than last year," said Bill Ussery Motors President Bill Newcomb. "Our dealership's sales now ranks first in the state of Florida."
 Over 8,000 Bill Ussery Mercedes-Benz owners have been invited to the reception. Hundreds are expected to attend and tour the new complex, which looks more like an ultra-modern office building than a conventional auto showroom. The first 200 women to arrive will be given long-stem red roses and tuxedo-clad waiters will offer champagne and hors d'oeuvres as a string quartet plays chamber music.
 Coral Gables Mayor George Corrigan, who was among the first to buy a Mercedes-Benz from Bill Ussery, will welcome Mercedes-Benz officials to Coral Gables. Corrigan said the new facility will add approximately $200,000 to his city's tax base.
 One lucky South Florida resident will win a Mercedes-Benz 190E in a raffle drawing at the reception. Bill Ussery Motors, a long-time supporter of Miami Children's Hospital, has offered the car, valued at $29,000, in an effort to raise funds for the hospital's new Critical Care Unit.
 A silver 300 SL gullwing Mercedes-Benz will be in display during the reception. The car, which was originally offered at a purchase price of approximately $7,000, is now valued at approximately $400,000.
 -0- 1/13/93
 /CONTACT: Mike Freedman of Bruce Rubin Associates, 305-448-7450 or home, 305-868-0905, for Bill Ussery Motors/


CO: Bill Ussery Motors ST: Florida IN: AUT SU:

JB-SS -- FL003 -- 4413 01/13/93 10:54 EST
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Publication:PR Newswire
Date:Jan 13, 1993
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