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BILL DAVILA HONORED DURING RETIREMENT GALA; PROCEEDS TO ESTABLISH BILL DAVILA SCHOLARSHIP FOUNDATION

 BILL DAVILA HONORED DURING RETIREMENT GALA;
 PROCEEDS TO ESTABLISH BILL DAVILA SCHOLARSHIP FOUNDATION
 ARCADIA, Calif., March 13 /PRNewswire/ -- William S. "Bill" Davila, president of the Arcadia-based grocery chain, The Vons Companies Inc. (NYSE: VON), will be honored during a fundraising dinner on Sunday, March 15, 1992, at the Pasadena Civic Auditorium. The event will commemorate Davila's 44 years of service in the grocery industry as he readies himself for his retirement on March 31, 1992. The celebration is highlighted by a concert featuring pianist Michael Feinstein, entertainer Scott Record and singer Vikki Carr. Ricardo Montalban, master of ceremonies for the event, and Phyllis George will also be on hand for the festivities.
 The event is expected to raise more than $600,000 for the newly established Bill Davila Scholarship Foundation. The foundation was formed as a tribute to Davila's dedication to educational programs and will provide scholarships for college-bound students.
 An outstanding symbol of Hispanic success in the retail industry today, Davila gained visibility primarily as a result of his role as television and radio spokesperson for The Vons Companies. Davila is also noted for his contributions and work in community activities.
 Davila began his career with the supermarket chain in 1948 at the age of 16 sweeping the floors of the produce department. As he worked his way up the corporate ladder, he made many important contributions in the areas of marketing, advertising and sales. He has been president of Vons since 1984.
 The Vons Companies Inc., headquartered in Arcadia, operates more than 338 stores throughout Southern California and Nevada under the names Vons, Pavilions, Williams Bros. and Tianguis and owns Jerseymaid Milk Products. The Vons Companies Inc. is traded on the New York Stock Exchange under the symbol VON.
 -0- 3/13/92
 /CONTACT: Sandra Calderon of The Vons Companies, 818-821-7291/
 (VON) CO: The Vons Companies Inc. ST: California IN: REA SU: PER


JL-CH -- LA008 -- 7816 03/13/92 12:42 EST
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Publication:PR Newswire
Date:Mar 13, 1992
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