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BIGGEST TV blockbuster, BIG Telugu Television Awards garners 6.43 TVR on ETV Telugu.

India, Jan. 11 -- BIG Telugu Television Awards, Andhra Pradesh's first-ever Telugu television 'entertainment' awards marked the beginning of a new era in the regional television entertainment space. Beating all odds, the 'BIG Telugu Television Awards 2010' proved to be the biggest television blockbuster for the people of Andhra Pradesh. An initiative by Reliance Broadcast Network's 92.7 BIG FM and BIG Live in association with Raj Oil Mills Ltd., BTTA recognized and honored individuals from the Telugu Television Entertainment industry who have significantly contributed to take Telugu regional television entertainment to greater heights.

The BIG Telugu Television Awards surged ETV Telugu's ratings with an average TVR of 6.43 among all other regional Telugu Channels and the highest rated program on ETV for that week among the TG (Source: TAM, TG: CS F 15+ ABC @ 1800-2055hrs on 26th December 2010 and an average TVR of 4.94 among TG: CS 4+Yrs across Andhra Pradesh.

The award function which held on 19th December was telecasted on ETV Telugu on 26th December, 2010 at 6.00 PM. The superlative ratings are an indication of the tremendous response and appreciation the awards received.

BIG Telugu Television Awards 2010 roped in a number of partners including Shriram City, Vodafone and Bharathi Cement to ensured maximum reach through multiple touch points by activating a special float for on-ground voting that covered IT parks, Malls, RWA's (Residential Welfare Apartments), shopping outlets, breakfast joints and hang-outs. Online promotions by BIG Digital saw a dedicated microsite where listeners casted their votes and caught on all the awards excitement, besides emailers and SMS push in the region. Outdoor & print campaign made a 360 degree plan around BTTA. An effective outdoor coupled with television and print campaign ensured BIG Telugu Television Awards permeates into consumer's lives and garner great success.

Graced by legends like Dasari Narayan Rao, renowned comedian Brahmanand, actor Srihari, young stars like Shraddha Das, Richa Gangopadhyay, Shweta Basu Prasad, Akshata, Bindu Madhavi, and many Television stars and actors made their presence felt BIG Telugu Television Awards 2010 finale was sure one could not miss. Esteemed jury membersMurali Mohan, Kodi Ramakrishna and Raasi were seen enjoying the winning moments of the finalist as they walk away with the pride BTTA trophyin their hands.

Commenting on the great success of the BIG Telugu Television Awards, Ramesh Bhaskar- Radio Operations Head, 92.7 BIG FM, said, "We are thrilled with the ratings as it marks a successful debut of BTTA. Our positioning was very clear from day one, it was a viewers choice award that started on radio and extended phenomenally on Television, Outdoor, Activations, Digital and Print. This 360 degree approach to all our intellectual properties is what makes them extremely successful among both the consumers & clients alike. We believe have not just initiated the first-ever television entertainment awards but rather established BTTA as an annual celebration of Television. This success wouldn't have been possible without the industry support to which we are very grateful to as well as our partners and sponsors who have demonstrated great faith in the concept and helped us take BIG Telugu Television Awards to great heights.

"We are really excited on the ratings, this is a new benchmark across Television awards. Not only BTTA was a fabulous event but was a healthy platform for the TV Industry to come together. We are thankful to 92.7 BIG FM team, our relationship with them goes a long way, together we have successfully garnered good scores for BIG FM's IP properties across the country and looking for many more" commented Mr. Bapineedu, Vice-president - Operations, ETV Network

Notes to Editor

About Reliance Broadcast Network Ltd.

Reliance Broadcast Network Limited ("RBNL") is part of the Reliance ADA Group. One of India's youngest media houses, it has grown at a steady pace and is reckoned today amongst India's leading media businesses. RBNL currently has play in the spaces of Radio, Experiential Marketing, Out of Home and Digital and specializes in creating & executing integrated solutions for clients, across the country. Its latest business venture marks the Reliance ADA Groups entry into television, through its 50:50 JV with America's leading media house, CBS Corporation. 92.7 BIG FM - the radio brand pioneered the spread of FM entertainment with the launch of its 45 station network, reaching out to over 200 million Indians; BIG Live - the experiential marketing wing of the Company covers activations, events, intellectual properties and rural marketing; BIG Street - in the business of out of home media; and BIG Digital - an initiative in the digital space offering mobile and online solutions. BIG CBS - the television foray of the Group, will see the launch of 3 English entertainment channels in India. With Reliance Broadcast Network Limited's multi-media presence and an integrated sales offering, combined with the content muscle of CBS Corporation, BIG CBS stands make a significant impact in India's burgeoning television industry. All these business verticals come together to offer a truly integrated solution to clients having built significant multi-media capabilities. For more information, log on to:

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Publication:India PRwire
Geographic Code:9INDI
Date:Jan 11, 2011
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