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BIG DOINGS AT EDDIE BAUER HOME.

Summer heats up that much more with the introduction of Eddie Bauer's hot new juvenile bedding line.

Due to hit Eddie Bauer Home stores, catalogs and the Web (www.eddiebauer.com) this July, the collection boasts whimsical characters and original designs that perpetuate the designer's definitive style.

Casual, comfortable and high quality are key elements in the kids collection. Coordinates will include pillowcases, shams, decorative pillows, bed ruffles, sheets and duvet covers. "The introduction of juvenile bedding will broaden the appeal and popularity of our already successful Eddie Bauer Home textiles," said Harvey Kantor, vice president of Eddie Bauer Home.

In addition, other furnishings -- such as bed frames, dressers, nightstands, wall prints, rugs and stuffed animals -- will also be available.

The juvenile introduction completes the collection of home textiles for the entire family (rounding out Home and Baby by Eddie Bauer). It also coincides with the repositioning of Eddie Bauer Home, which will soon offer two main divisions -- hardlines and textiles -- scheduled for mid-July.

There will also be a restructuring of the management team. Diane Reeder has been promoted to general merchandise manager for Eddie Bauer Home, hardline and textiles divisions; Mary Madigan was promoted to merchandise manager, hardlines and will lead the retail hardlines division; Brad Wiesner was promoted to merchandise manager of textiles and will lead the retail textiles division; and Bill Gratke and Kari Gray Hoff will join the Home division

"Defining these two business divisions within Eddie Bauer Home allows for more product specialization and a concentrated staff that is capable of providing industry-leading results," said Kantor. "These changes create an infrastructure able to support the growth of the Eddie Bauer Home business over the next two to five years."
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Comment:BIG DOINGS AT EDDIE BAUER HOME.
Publication:HFN The Weekly Newspaper for the Home Furnishing Network
Article Type:Brief Article
Geographic Code:1USA
Date:Jun 28, 1999
Words:284
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