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BETTING BITES; BUSINESS MATTERS.

Byline: Howard Wright

LADBROKES are supporting National Yummy Mummy Week, which began yesterday to focus attention on cancer charity CLIC Sargent's fundraising efforts, with a series of special online bets available at ladbrokes.com.

The charity is aiming to raise pounds 600,000 to help the ten children and young people diagnosed with cancer or leukemia every day in the UK. Ladbrokes South Londonbased shop manager Cheryl Harper will be one of eight mums fronting the nationwide campaign.

SKYBET has appointed Pitch PR as its UK consumer agency on an initial six-month contract.

SPORTS betting telephone brokerage and clearing house Betbrokers has acquired a ten-year licence for the US tipping service and publication The Gold Sheet, which the Canary Wharf-based company will reproduce and sell throughout the world, except in the US, Mexico and Canada.

The Gold Sheet is described as the bible for information on US college and professional football and basketball, and will be promoted by Betbrokers on its newly designed website betbrokers.com every Tuesday.
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Title Annotation:Sports
Publication:The Racing Post (London, England)
Date:Sep 16, 2007
Words:168
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