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BETTER HEALTH CITED AS MAIN REASON FOR LOSING WEIGHT AND INCREASING PHYSICAL ACTIVITY IN 1994

 JERICHO, N.Y., Dec. 31 /PRNewswire/ -- Losing weight and increasing physical activity were at the top of the list of "changes" women want to make in 1994, according to a recent Opinion Research survey sponsored by Weight Watchers International's new SUPERSTART! program.
 The opinion Research/Weight Watchers survey results also showed that, of women surveyed:
 Personal Changes For 1994
 -- Fifty percent of the women polled stated losing weight and increasing physical activity were the most important personal changes to be made in 1994, forty-six percent indicated that becoming more organized in the new year was key followed by a full forty percent mentioned that staying on a budget was their goal for '94.
 Obstacles To Change And Maintaining Resolutions
 -- Twenty-four percent cited lack of motivation their main reason for not losing excess weight in the past.
 -- Twenty percent indicated that their reason for past failure was that they "liked to eat" and/or "eat too much."
 Why Women Want To Change
 -- Of those cited weight loss and increased physical activity as the most needed personal changes for 1994, more than forty-three percent claimed "better health" as the reason.
 -- Thirty-six percent stated they simply wanted to feel better about themselves and twenty-nine percent want to lose weight and exercise more in order to look better.
 Additional Findings
 -- Sixty-three percent of 25-to-54 year olds surveyed cited losing weight as their main priority for 1994, while fifty-six percent of those 18-to-24 and over 55 most wanted to see an increase in their level of physical activity.
 -- For women with three or more in their household, the personal change they would most like to make in 1994 regards weight loss (fifty- six percent), followed by fifty-two percent (who want to get organized) and those who want to exercise more (fifty percent).
 -- In households of just one or two, women surveyed indicated that their paramount "resolution" for 1994 was increased physical activity.
 -- those with children cited losing weight as a top priority (over fifty percent while those without children indicated increased physical activity (forty-four percent) as a key concern.
 Since the top reason for past failure is lack of motivation, how can we do this differently this year? "As attitude affects the ability to accomplish change, it's important for individuals to realize they have the motivation needed to make these changes,' said Karen Miller-Kovach, M.S., R.D., general manger of program development for Weight Watchers International. "Whether it's losing weight, increasing activity or staying on a budget, it's important to begin by making small changes that can be easily incorporated into daily routine and eventually become part of your lifestyle."
 The survey results are based on telephone interviews with a national sampling of 507 women 18 years of age or older, conducted from Dec. 9, 1993 through Dec. 12, 1993. The margin of sampling error for this survey is plus or minus three percentage points.
 Since its inception 31 years ago, Weight Watchers has provided the American public with low-cost, easy to understand and up-to-date practical information relating to sensible weight loss and maintenance. The Weight Watchers approach to weight control follows the guidelines that are recognized and supported by leading medical experts and consumer groups as both safe and sensible. It is consistent with guidelines advanced by government and public health organizations.
 -0- 12/31/93
 /CONTACT: Sherri Pfefer or Lisa Travatello of Edelman Public Relations, 212-704-8154 or 8241/


CO: Weight Watchers International ST: New York IN: HEA SU:

MK -- NY001 -- 8295 12/31/93 11:18 EST
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Date:Dec 31, 1993
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