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BET HOLDINGS, INC. AND AVALON COMMUNICATIONS, INC. CONFIRM ACQUISITION TALKS

 WASHINGTON, May 21 /PRNewswire/ -- BET Holdings, Inc. (NYSE: BTV) announced today that its subsidiary Black Entertainment Television, Inc., owner and operator of the BET Cable Network has entered into negotiations with Avalon Communications, Inc. to purchase a majority interest in Avalon's pay-per-view division Action Pay-Per-View. Action Pay-Per-View is a national satellite delivered pay-per-view movie channel based in Santa Monica, Calif., and has been in business since 1991 providing pay-per-view programing to approximately 5 million subscribers as of April 1, 1993. Company officials stated that the terms have not yet been finalized and that negotiations are continuing.
 BET Holdings, Inc. operates the BET Cable Network, the nation's first and only advertiser-supported cable network that specifically targets the viewing interests and concerns of black Americans. Cablecasting 24 hours per day, the BET Cable Network provides a broad mix of black-oriented programming both acquired and produced at the company's production facilities in Washington and Burbank, Calif.
 -0- 5/21/93
 /CONTACT: Alan H. Nichols, Jr., of BET Holdings, Inc., 202-337-5260, or Diana Brainerd or Christian Plunkett of The Abernathy/MacGregor Group, 212-371-5999, for BET Holdings, Inc./
 (BTV)


CO: BET Holdings, Inc.; Black Entertainment Television, Inc.;
 Avalon Communications, Inc. ST: District of Columbia, California IN: ENT SU: TNM


TS -- NY006 -- 1069 05/21/93 07:54 EDT
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Publication:PR Newswire
Date:May 21, 1993
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