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BELLSOUTH PROPOSES UNPRECEDENTED ACCESS TO ITS ADVANCED INTELLIGENT NETWORK

 Bold Strategy Will Grow Market, Spur Creation
 of New Residential and Business Services
 ATLANTA, July 7 /PRNewswire/ -- BellSouth (NYSE: BLS) today announced, and filed with the FCC, a unique plan to open its most sophisticated network capabilities for broad commercial use, a move that will spur competition and lead to the development of new, advanced telecommunications services for business and residential customers.
 Traditionally, access to such advanced capabilities has not been provided by the nation's telephone companies. BellSouth, the largest of the seven regional Bell companies, is the first to propose significant opening of its reservoir of advanced technologies to other service developers.
 BellSouth will provide others access to its Advanced Intelligent Network, or AIN, the most sophisticated computer-based network ever developed by the telecommunications industry.
 Under the plan, customers and enhanced service developers will be able to "plug in" and provide new and innovative telephone-based services using BellSouth's vast resources as a technological launching pad. AIN access can be achieved through as fundamental a device as the personal computer, enabling businesses and individuals to create their own enhanced telecommunications services.
 AINs will have capabilities far beyond the traditional transmission of voice communications, including the ability to store, modify and retrieve voice and data signals.
 By opening its advanced network, BellSouth will spur the development of new services such as voice recognition, the translation of printed text into speech, and the introduction of "personalized" telephone numbers which follow individuals no matter where they go.
 "Opening this storehouse of telecommunications capabilities reflects our strong desire to stimulate the broader consumer and business markets," said Duane Ackerman, BellSouth Telecommunications president and chief executive officer.
 The result of this new network accessibility will be to enable information service providers to create other new products and services which BellSouth would find inefficient or unprofitable to develop and market for its broad customer base.
 "We believe that our network, which is the most advanced in the nation, will be the key link in providing a vast array of new Information Services that will both enhance daily life and provide new consumer and business options," Ackerman said. "Our customers tell us that they want this kind of access to the future, and BellSouth is committed to delivering it. Indeed, this is a truly substantive step toward advancing the much-talked about Information Age.
 "Therefore, this is a win-win decision for BellSouth and its customers," Ackerman said. "It will stimulate the development of a virtually limitless number of new services that make use of our network. Additionally, it will enable our large business customers to customize their own telecommunications for their unique purposes and thereby provide them a competitive edge."
 Fundamental Industry Change
 By opening its advanced network, BellSouth is signaling a fundamental change in the way business traditionally has been conducted in the telecommunications industry.
 "Doubtless, we'll create competition for some of our own advanced services. However, our extensive research clearly indicates that increased use of our network by our own customers, coupled with usage growth generated by new enhanced service providers, will increase our AIN revenues overall," Ackerman said.
 In its filing with the FCC, BellSouth said that as the industry becomes more competitive, both federal and state officials must give "preference (to) regulatory policy that permits market forces, rather than regulatory fiat, to be the primary driver of this country's telecommunications industry.
 "As the nation's telephone companies must increasingly operate in a competitive environment, and as we must develop the technological and marketing savvy needed to succeed and prosper in the new era, the regulatory world must also accommodate these new realities," Ackerman said.
 Ackerman said Information Service providers and large business customers are being briefed on BellSouth's plans. "We are prepared to work closely with other enhanced service providers and retail customers to ensure their success," Ackerman said.
 BellSouth Telecommunications, Inc., with headquarters in Atlanta, provides unified direction and support for the local telecommunications operations of BellSouth in the nine southeastern states.
 BellSouth Telecommunications does business as Southern Bell in North Carolina, South Carolina, Georgia and Florida, and as South Central Bell in Kentucky, Tennessee, Alabama, Mississippi and Louisiana. These companies serve more than 18.6 million local telephone lines and provide local exchange and IntraLATA long distance services over one of the most modern telecommunications networks in the world.
 -0- 7/7/93
 /CONTACT: Richard M. Miles of BellSouth Telecommunications, Atlanta, 404-529-8003/
 (BLS)


CO: BellSouth Telecommunications ST: Georgia IN: TLS SU:

BR-RA -- AT010 -- 9136 07/07/93 14:40 EDT
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Date:Jul 7, 1993
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