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BELLSOUTH BEGINS FIRST PERSONAL COMMUNICATIONS MARKET TRIAL IN ORLANDO, FLA.

            BELLSOUTH BEGINS FIRST PERSONAL COMMUNICATIONS
                    MARKET TRIAL IN ORLANDO, FLA.
    ATLANTA, Nov. 12 /PRNewswire/ -- BellSouth Enterprises, Inc. today began conducting the first U.S. market test of a range of wireless personal communications services in Orlando, Fla.
    The comprehensive, commercial trial involves a special sales force marketing three types of wireless services of varying capabilities and prices to Orlando businesses and residents.  The trial will last about 10 months during which more than 750 customers will be using, and paying for, either DriveAround, WalkAround or OutBound service.
    "This trial is going to provide the first definitive information on demand, pricing and usage for a variety of PCS-type services," said Earle Mauldin, group vice president, Mobile Systems for BellSouth Enterprises.  "By modifying the equipment to operate on the existing cellular band, we can offer a range of simulated personal communications services at various prices and see how they fare against cellular and other existing wireless services."
    "This is the next step in our continuing research into the development of new wireless technologies," said Eric Ensor, assistant vice president, Worldwide Wireless Strategy for BellSouth Enterprises.  "The information we've gleaned from previous and ongoing trials, and the extensive simulated test market research recently completed here and in Indianapolis, have provided invaluable data that can now be applied to a larger audience. Orlando houses a diverse and energetic population -- prime users of the latest technologies -- we've eager for their reaction to these new offerings."
    The services have varying capabilities and prices to meet the differing demands and needs of the marketplace.  They are available in standard and package pricing plans, with additional features such as custom-calling services also available for some of the offerings.
    "DriveAround" PCS will provide users with comprehensive two-way communications, whether traveling by car or on foot, in metropolitan Orlando, and neighboring Melbourne and Daytona.  The service is targeted toward the customer who needs to make and receive calls anywhere in the metro area.
    "WalkAround" PCS will also provide two-way communication, but within a more restricted area, and at lower cost than DriveAround service.  The service is targeted to the customer who has the need to send and receive calls, but does not require the mobility of DriveAround.  For instance, the service isn't designed to work in a moving vehicle.
    The most basic and economical service is "OutBound" PCS, which will allow users to make calls within a restricted area but not receive them.  It is the ideal service for the customer that doesn't need constant accessibility but who appreciates and needs the convenience of a phone occasionally.  OutBound service subscribers will be offered a pager to use in conjunction with the service.
    Subscribers will receive monthly itemized bills detailing their service, airtime, long distance and other charges.  They will have available to them a full complement of support functions, including 24-hour-a-day customer service, and they will be provided the necessary equipment at no charge until the trial ends in September of 1992.
    The Worldwide Wireless Strategy Group studies the market and technical viability of wireless communictions systems.  It is part of BellSouth Enterprises, a holding company which manages a group of companies with BellSouth Corportion (NYSE: BLS) that provide mobile telecommunications services and directory advertising/publishing service throughout the world.
    -0-                 11/12/91
    /CONTACT:  Tim Klein of BellSouth Enterprises, 407-423-8006/
    (BLS) CO:  BellSouth Enterprises ST:  Florida IN:  TLS SU: BR-BN -- AT001 -- 3316 11/12/91 09:13 EST
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Copyright 1991 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:Nov 12, 1991
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