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BELLSOUTH'S NEW TELEVOTING TECHNOLOGY SUCCESSFULLY DEBUTS IN SOUTH FLORIDA'S WINTERFEST HOLIDAY BOAT PARADE

 ATLANTA, Dec. 23 /PRNewswire/ -- Along with dazzling displays of decorated boats, television stars and holiday heroes, South Florida's Winterfest Boat Parade showcased an advanced Televoting application donated by BellSouth Systems Integration.
 This Advanced Intelligent Network (AIN) application was implemented for the very first time Dec. 19 for Winterfest fans to vote for their favorite of about 80 boats led by Grand Marshal Ed McMahon. The event will be broadcast nationally on the Sunshine Network at various times (according to region) during the holiday season.
 Spectators at the event using cellular phones and viewers at home watching the live broadcast on a local television channel tapped into the new Televoting system by dialing 1-800-4-FEST-92, a toll-free number donated to Winterfest by AT&T. Callers heard options to vote on their favorite boat by number or name, or to transfer to a human operator if they didn't know that precise information.
 Televoting, an application operating on BellSouth's AIN Service Circuit Node, a system manufactured by AT&T, kept a running tally of the votes to be retrieved at anytime by Winterfest organizers. Additionally, Winterfest organizers listened to the winners in order of their placement, and were able to request an automatic fax delivery of all the voting information.
 With the new system in place, the number of tallied votes more than doubled last year's 2,000 because the system was able to handle up to 80 incoming calls at one time. Last year, the automated attendant system only could handle five calls at a time and had to be shut down periodically for votes to be manually totaled, resulting in frustrating busy signals for many would-be voters.
 In addition, this year's final tally was available immediately as the parade ended, allowing organizers to announce the winner in a climactic finish and in time for media deadlines.
 "With the expanded numbers of successful voters and the ability to announce the winner in a timely manner, Televoting reached more people in the community and increased the impact of our event," said Winterfest board member Vicky Ellis. Raymond Smets, director of intelligent networks development for BellSouth Systems Integration, said the Televoting application of AIN/SCN is a good example of the flexibility of the system to support telephone-based services. The Televoting application was customized for Winterfest in only a matter of days.
 However, Smets said, Televoting is just "the tip of the iceberg" for BellSouth's AIN application business. The new technology is a dramatic leap that can incorporate numerous other customer-convenient, cost- saving innovative services, Smets said. These include Personal Number Service, a state-of-the-art telecommunications service which offers customers unprecedented control over their voice and facsimile communications; and Personal Reminder Service, which allows users to program their phones to deliver messages to designated times.
 "The Advanced Intelligent Network offers an almost infinite number of these and other possibilities, including voice-activated dialing, test-to-speech synthesis, fax-store and forward, and the ability to integrate with a variety of voice and data processing systems, all on a network infrastructure," Smets said. "This has been a prized goal of the telecommunications industry."
 BellSouth Systems Integration is part of BellSouth Enterprises, Inc., a holding company which manages a group of companies within BellSouth Corporation (NYSE: BLS) offering wireless communications, advertising and publishing, and information-based services throughout the world.
 -0- 12/23/92
 /CONTACT: Tim Klein of BellSouth Enterprises, 404-249-4135/
 (BLS)


CO: BellSouth Enterprises, Inc. ST: Georgia IN: SU:

RA-BR -- AT009 -- 9520 12/23/92 11:17 EST
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Date:Dec 23, 1992
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