Printer Friendly

BELL ATLANTIC UNVEILS MULTI-MEDIA ELECTRONIC YELLOW PAGES; COMPANY SAYS FIELD TEST PLANNED FOR 1993

 BELL ATLANTIC UNVEILS MULTI-MEDIA ELECTRONIC YELLOW PAGES;
 COMPANY SAYS FIELD TEST PLANNED FOR 1993
 CHANTILLY, Va., Sept. 22 /PRNewswire/ -- Bell Atlantic Directory Services demonstrated a multi-media, interactive electronic directory today at the sixth annual Electronic Directory Publishing Conference in the Washington suburb of Chantilly. The conference, held at the Hyatt at Dulles Airport, runs Sept. 21-23.
 The use of text, graphics, animation, full-motion video and sound to convey information stored on a compact disc with interactive capabilities (CD-I) was demonstrated during a keynote presentation by Robert A. Graham, president of Bell Atlantic Directory Services.
 "We believe our prototype, CD-I application represents a technological breakthrough in Yellow Pages and Directory publishing," said Graham. "Bell Atlantic's research into consumer and advertiser requirements tells us the future of electronic publishing lies with multi-media applications. We intend to use technologies such as CD-I to bring directory products into the next generation of the Information Age."
 Plans for a six-month field test of Bell Atlantic's electronic publishing application also were announced by Graham today. Up to 300 households in Northern Virginia will be supplied with stand-alone CD-I equipment, free of charge, for the duration of the trial. The test participants will be given compact discs with up to a million residential listings, more than 300,000 business listings and about 1,000 display advertisements, including many with multi-media presentations.
 "Consumers expect an electronic directory product to do more than provide an on-line version of a printed product," said Graham. "They want easy ways to search for information, of course. But they also want an engaging presentation of additional information such as maps, high quality video and audio presentations and extensive links between listings and advertiser information. In short, consumers want information that will assist them in making informed purchasing decisions. Our field test will help us refine a product that meets these expectations."
 The compact discs for the test will be produced by CapDisc, a division of Capitol Multimedia, based in Washington. Philips Interactive Media Systems, based in the Netherlands, will manufacture the remote-control CD-I players that will be used in the test. The database and programming will be provided by Bell Atlantic Directory Services. Customers' television sets will complete the CD-I system.
 Bell Atlantic is developing plans for an electronic publishing service that meets customer requirements for timely information and transaction capabilities. Initially, however, the company is focusing on refining its multi-media applications that run on stand- alone CD-I units in customers' homes.
 Bell Atlantic Corporation, based in Philadelphia, is the parent company of New Jersey Bell, Bell of Pennsylvania, Diamond State Telephone, serving Delaware, the Chesapeake and Potomac Telephone Companies serving Maryland, Virginia, Washington and West Virginia, and Bell Atlantic Network Services Incorporated (NSI). Bell Atlantic Directory Services is a part of Bell Atlantic NSI.
 Bell Atlantic also is the parent of one of the nation's largest cellular carriers and of companies that provide business systems services for customer-based information technology, including software, systems integration, hardware and software service and support, and financial services throughout the United States and internationally. In addition, Bell Atlantic International offers network services and consulting to telephone authorities throughout the world and, in conjunction with Ameritech, owns a majority interest in Telecom Corporation of New Zealand.
 /delval/
 -0- 9/22/92
 /CONTACT: Stephanie Hobbs, 301-493-3134, or Nancy Murray, 703-974-1719, both of Bell Atlantic/
 (BEL) CO: Bell Atlantic Directory Services ST: Virginia IN: TLS CPR SU: PDT


TW -- DC004 -- 2075 09/22/92 10:15 EDT
COPYRIGHT 1992 PR Newswire Association LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1992 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Publication:PR Newswire
Date:Sep 22, 1992
Words:577
Previous Article:AT&T GRANTS $245,000 TO HIGHER EDUCATION IN MICHIGAN; PART OF NEARLY $20 MILLION FOR 90 U.S. COLLEGES AND UNIVERSITIES
Next Article:AT&T GRANTS $19.5 MILLION TO U.S. COLLEGES AND UNIVERSITIES
Topics:


Related Articles
R.R. DONNELLEY AND CINCINNATI BELL TO RESEARCH ELECTRONIC YELLOW PAGES PRODUCT
BELL OF PENNSYLVANIA AND PENNSYLVANIA NEWSPAPER PUBLISHER'S ASSOCIATION AGREE ON ELECTRONIC PUBLISHING SAFEGUARDS
BELL ATLANTIC ANNOUNCES NEW FORMAT FOR MARYLAND SUBURBAN AND NORTHERN VIRGINIA YELLOW PAGES; NO MORE A-K AND L-Z
Bell Atlantic Launches Two New Internet Products
Bell Atlantic Launches Interactive Yellow Pages on the World Wide Web; Service Focuses on Local Communities and Niche Markets
IT Network to Provide Front-of-the-Book Audiotex Services in the Boston Bell Atlantic Yellow Pages.
Bell Atlantic and the Queens Library Kick Off Informational 'How to Find It' Series in Five Languages at the Flushing Library.
James Earl Jones Serves as Guest Storyteller at Boston Public Library for Bell Atlantic Yellow Pages Storytelling Series; Company to Award Three `Get...
Source Media's IT Network Division Signs New Interactive Agency Agreements For Telephone Information Services With Bell Atlantic Yellow Pages.
Bell Atlantic Yellow Pages Launches Web Site For Its Advertisers.

Terms of use | Copyright © 2016 Farlex, Inc. | Feedback | For webmasters