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BELL ATLANTIC DEMONSTRATES POWER TO CUSTOMIZE PHONE SERVICE ON MASSIVE SCALE; TRIALS PROVE 'ADVANCED INTELLIGENT NETWORK' WORKS

 BELL ATLANTIC DEMONSTRATES POWER TO CUSTOMIZE PHONE SERVICE ON


MASSIVE SCALE; TRIALS PROVE 'ADVANCED INTELLIGENT NETWORK' WORKS
 BALTIMORE, March 10 /PRNewswire/ -- New intelligent network technology deployed by Bell Atlantic's telephone companies may speed the arrival and cut the development cost of some new telephone services by factors of several thousand or more.
 The creation of new services using the technology was demonstrated in Baltimore at WAVE '92, Bell Atlantic's fifth biennial technology showcase. WAVE '92 runs March 10-12.
 The technology, known as the Advanced Intelligent Network (AIN), uses the flexibility inherent in modern switches to allow the computer logic or software that defines a service to reside in a separate processor. The service logic is located in a database, called an Integrated Service Control Point (ISCP), which can be queried by individual switches for instructions on how to route calls. The service logic in the ISCP can be programmed to create new routing instructions -- that is, new services -- in a matter of minutes.
 "The astonishing leap in network efficiency offered by AIN promises to open a new chapter in telecommunications history in which new services will be available to customers on demand, and exotic technologies such as portable handheld phones will become commonplace," said John Seazholtz, Bell Atlantic vice president of technology, engineering and information services.
 AIN technology will make it possible to create a new telephone service in months, even minutes, rather than the years the development of a new service typically may entail today. The difference works out to delivering new services potentially thousands of times faster and less expensively than under current industry practice, wherein the logic for services such as Call Waiting, Call Forwarding and Three-Way Calling is programmed into each individual switching system by switch manufacturers.
 Bell Atlantic has succeeded in quickly creating services in its laboratory in Silver Spring, Md., and has verified the quality of the services in a three-month trial, concluded in February, involving the company's actual public network.
 The next phase in the deployment of AIN technology is to make services commercially available. By the fourth quarter of 1992, Bell Atlantic's telephone companies will introduce what they believe to be the first new, generally available services in the world to be based on AIN technology since 800 service was introduced: Area-Wide Centrex and Switch Redirect.
 Area-Wide Centrex lets business customers extend the advantages of Bell Atlantic Centrex service to widely dispersed locations. People at offices in the Virginia and Maryland suburbs of Washington, for example, can dial each other's four digit extensions as if they were all in the same building.
 Switch Redirect service lets a business automatically redirect the phone numbers from one group of phones to another. One clear application is disaster recovery: the emergency rerouting of a firm's calls when fire or flood cuts off the phones at an entire location.
 Bell Atlantic also will be testing call management and a personal "portable" number service this fall, both of which are based on AIN technology.
 In the short term, AIN technology will enable the Bell Atlantic telephone companies to bring new services to corporate and residential customers far quicker than before and with far greater customization.
 "In the long term, AIN may change forever the way the public uses telephone service," said Seazholtz. "AIN will enable our customers to create their own services according to their individual taste. AIN means, ultimately, a customized network for everyone."
 Bell Atlantic chose Bellcore as the developer of its approach to AIN. The result is the SPACE service-creation system and ISCP system that Bell Atlantic is deploying in its advanced intelligent network.
 The Bellcore SPACE and ISCP system, which Bell Atlantic demonstrated at WAVE '92, is being marketed to other telephone companies overseas by Bell Atlantic International and in North America by Bellcore.
 Bell Atlantic, based in Philadelphia, is the parent of New Jersey Bell, Bell of Pennsylvania, Diamond State Telephone (Delaware), and the Chesapeake and Potomac Telephone companies serving Maryland, Virginia, West Virginia and Washington, D.C.
 Bell Atlantic is also the parent of companies that provide wireless communications in the Mid-Atlantic region and business systems and services for customer-based information technology, including software, systems integration, hardware and software service and support, and financial services throughout the United States and internationally. In addition, Bell Atlantic International offers network services and consulting to telephone authorities throughout the world and, in conjunction with Ameritech, owns a majority interest in Telecom Corporation of New Zealand.
 /delval/
 -0- 3/10/92
 /NOTE: Bell Atlantic Centrex is a registered trademark. SPACE is a trademark of Bellcore./
 /CONTACT: Nancy Murray, 703-974-1719, or Larry Plumb, 703-974-5446, both of Bell Atlantic/
 (BEL) CO: Bell Atlantic ST: Maryland IN: TLS SU: PDT


DC -- DC014 -- 6848 03/10/92 11:38 EST
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Date:Mar 10, 1992
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