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BELL ATLANTIC DEMONSTRATES HISTORIC BREAKTHROUGH: VIDEO ON DEMAND OVER EXISTING TELEPHONE NETWORK

 ARLINGTON, Va., June 14 /PRNewswire/ -- A new chapter in communications technology opened today when Bell Atlantic Corp. (NYSE: BEL) publicly demonstrated a working system for delivering movies-on-demand, network television shows and other video services over its existing telephone network. The system enables users to watch a movie at the same time they are making or receiving telephone calls over the same telephone line.
 "Today's demonstration signals the advent of a revolutionary, new industry," said Art Bushkin, president of information services for Bell Atlantic. "Interactive Multimedia Television, or IMTV, will change the way people live their lives by dramatically changing the way they receive and use information over their telephone lines. Bell Atlantic will deliver on the promise of the information age: namely, access to the information people want, where, when and in the way they want it."
 Consumers will use IMTV to tap into not just entertainment material, but education, shopping, messaging and other interactive services, all of which will be stored on general purpose computers, called video servers, attached to the public telephone network. Information will be delivered not only to TV sets but to other devices in the home as well.
 All major Hollywood studios (Columbia Tristar International Television, Walt Disney, Universal Pictures/Universal Pay Television, Inc., MGM/UA, Paramount Pictures, Twentieth Century Fox and Warner Bros.), broadcasters such as NBC, cable programmers such as HBO, Black Entertainment Television and USA Network, and many leading independent producers such as Multimedia, Worldvision/Spelling, National Geographic Society and BBC/Lionheart, will supply movies and other material for the trial.(A) These producers recognize the opportunities that will be afforded by Bell Atlantic's pioneering paradigm for interactive multimedia television.
 "IMTV is made possible by the merging of computers with telecommunications," Bushkin said. "However, more than just advanced hardware technology is required for these systems to be successful. In the months ahead, we will be testing a variety of new software methods designed to make these systems easy to use. We believe that consumers will actually enjoy ordering and controlling these new services."
 Beginning this month (June), the first of up to 300 Bell Atlantic employees living in Northern Virginia will begin to participate in a test of IMTV technology, which has been running at various corporate locations. They will have their home telephone lines equipped to enable them to use their TV sets to gain access to a mix of entertainment, educational and informational videos, at the time and in the order they choose.
 The trial will be comprised of three phases: Phase I, which is already underway, will focus on installation and maintenance, network and server technology issues. Up to 100 employees will be involved in this effort. Phase II, which is slated to begin in early fall, will include an expanded number of participants and will focus on additional functionality, such as a simple menu capability. Phase III, to begin in January, will include tests of advanced customer equipment and additional server capabilities, which will bring interactivity and other functions to the VOD service.
 The trial uses four new technologies -- asymmetric digital subscriber line (ADSL), video servers, digital video switching and digital compression for television signals -- plus a mix of old and new video products, including movies, TV programs and educational material.
 ADSL provides the capability of delivering video signals into homes over the existing telephone network by simply adding special equipment to each end of an existing line. During the test, Bell Atlantic is using ADSL equipment from Northern Telecom, AT&T and the Chicago-based Westell.
 The video server for the trial is an IBM RISC System/6000(B) workstation system equipped with video applications software written to Bell Atlantic specifications. Bell Atlantic is using one storage module, which has enough digital capacity for up to 30 feature-length films, stored in a coded, compressed form that conforms to the Motion Picture Experts Group Level 1 standard (MPEG-1).
 Video switching will take signals from the video server and transmit them over ADSL to the test participants, thereby providing the backbone delivery capability for IMTV. DSC Communications Corporation is providing its MegaHub BASiS(C) unit as the video switch for the trial.
 The compression technology is supplied by Compression Labs Incorporated (CLI). Video material will be converted to compressed digital form in CLI laboratories and then stored on the RS/6000 workstation. CLI is supplying the prototype MPEG decoding units for each employee home involved in the trial.
 Bell Atlantic's test of IMTV is being conducted under ground rules issued last July by the Federal Communications Commission. These rules permit local telephone companies to offer video dial tone, which is the basis for IMTV. Video dial tone can, and will, be provided using a range of technologies, including ADSL and optical fibers. ADSL offers the advantages of relatively easy installation and of working with existing telephone lines.
 Bell Atlantic is the parent company of New Jersey Bell, Bell of Pennsylvania, Diamond State Telephone (Delaware) and the Chesapeake and Potomac Telephone Companies serving Maryland, Virginia, Washington, D.C., and West Virginia.
 In addition, Bell Atlantic is the parent of one of the nation's largest providers of mobile communications and of companies that provide business system solutions and financial services throughout the United States and around the world. Bell Atlantic international owns an interest in Telecom Corporation of New Zealand.
 (A) See appendix for complete list of producers participating in Bell Atlantic's trial.
 (B) RISC System/6000 is a trademark of IBM.
 (C) MegaHub BASiS is a trademark of DSC Communications Corporation.
 STUDIOS AND PRODUCERS
 Participating in Bell Atlantic's Video on Demand Trial
 June 14, 1993
 Studio
 American Medical Television
 515 N. State
 Chicago, Ill. 60610
 Tara Matthews
 312-464-5902
 Information
 A partnership between the American Medical Association and NBC
 Cable. American Medical Television is the premiere programming
 source for nationally distributed educational programming for health
 care professionals, and health lifestyle programming for health-
 conscious consumers.
 Studio
 Atrium Group Inc.
 407 N. Elizabeth St.
 Chicago, Ill. 60622
 Ken Hall
 312-733-3383
 Information
 Video Marketing and distribution company. Market all phases of
 video program development and production including distribution and
 advertising sales.
 BBC/Lionheart
 630 5th Avenue
 New York, N.Y. 10111
 Jonathan Marder, VP, Publicity & Promotion
 212-373-4108
 Information
 The U.S. distribution arm of the British Broadcasting Corp. and the
 leading distributor of international programming to American TV. Co-
 produces programs with the BBC and develops programs. Releases BBC
 programs on video, audio cassette and in the educations and training
 markets.
 Studio
 Black Entertainment Television
 1899 Ninth Street N.E.
 Washington, D.C. 20018
 Lydia Cole
 202-636-2400
 Information
 BET is the nation's first and only cable television network
 providing a platform for quality programming targeted toward an
 African-American audience.
 Studio
 Columbia TriStar International Television
 10202 W. Washington Blvd.
 Culver City, Calif. 90232
 Larry Smith
 310-280-3081
 Information
 Distribution of movies and television product.
 Studio
 The Walt Disney Studios
 500 South Buena Vista St.
 Burbank, Calif. 91521
 Wendy Ferren
 818-562-3496
 Production and distribution of motion pictures and television
 programming, including product of the Walt Disney Pictures,
 Hollywood Pictures and Touchstone Pictures production studios and
 Buena Vista Distribution.
 Studio
 HBO
 1100 Ave. of Americas
 New York, N.Y. 10036
 Alicia O'Neill
 212-512-1511
 Information
 The country's preeminent premium cable service featuring theatrical
 movies and original productions.
 Studio
 Imageways
 412 W.48th Street
 New York, N.Y. 10036
 Adam Sargis
 212-265-1287
 Information
 Distributor of classic motion pictures and cartoons. Producer of
 Network Ids, On-air promos, and music video (i.e. PBS, TNT, MTV,
 Nickelodeon).
 Studio
 Medstar Communications
 5920 Hamilton Blvd.
 Allentown, Pa., 18106
 William Ferretti
 215-395-1300
 Information
 Leader in televised medical news and health information.
 Studio
 MGM/UA
 2500 Broadway
 Santa Monica, Calif. 90404
 Carol Hannaway
 310-449-3832
 Information
 Produces and distributes major motion pictures to various
 entertainment markets. A motion picture studio.
 Studio
 Miramar
 200 Second Ave. W.
 Seattle, Wash. 98119
 Kip Kilpatrick
 206-284-4700
 Information
 Produce videos and records. Distribute products themselves and
 through BMG.
 Studio
 MTM(R)
 4024 Radford Ave,
 Studio City, Calif. 91604
 Martine Safran Shahar, vice president-business- Legal
 818-760-5736
 Information
 Production/distribution.
 Studio
 Multimedia
 45 Rockefeller Plaza
 New York, N.Y. 10111
 Richard Coveny, executive vice president
 212-332-2098
 Information
 Develop, produce and distribute talk shows for television. Produce
 and distribute made for television movies.
 Studio
 National Geographic Society
 Television Division
 Washington, D.C. 20036
 Ellen Stanley
 202-775-6755
 Information
 Produce and distribute documentary films.
 Studio
 NBC
 30 Rockefeller Plaza
 New York, N.Y. 10112
 Joe Rutledge, corporate communications
 212-664-2594
 Information
 Produces programming for network television and cable TV.
 Studio
 Paramount Picture
 5555 Melrose Ave.
 Hollywood, Calif. 90038
 Steve Rockabrand
 213-956-4581
 Information
 Produces and distributes movies and television programs.
 Studio
 Twentieth Century Fox
 P.O. Box 900
 Beverly Hills, Calif. 90213
 Richard Battista
 310-203-3824
 Information
 Twentieth Century Fox is primarily engaged in the financing,
 development, production, distribution and marketing of major motion
 pictures throughout the world and is a unit of Fox, Inc.
 Studio
 Universal Pictures/Universal Pay Television,Inc.
 70 Universal City Plaza
 Universal City, Calif. 91608
 Jerry Hartman
 818-777-3569
 Information
 A motion picture studio.
 Studio
 USA Networks
 1230 Avenue of Americas
 New York, N.Y. 10020
 Dan Martinson
 212-408-9159
 Information
 Provides original programs produced for USA Network and the Sci-Fi
 channel.
 Studio
 Warner Bros. Pay-TV, Cable & Network Features
 75 Rockefeller Plaza
 New York, N.Y. 10019
 Gary Hahn
 212-484-7190
 Information
 The leading supplier of programming to cable and network TV,
 responsible for sales, marketing and distribution of Warner Bros.
 and Lorimar feature films, off-network series, animated & music
 programming to the pay-per-view, pay-TV, basic cable and broadcast
 network markets.
 Studio
 Worldvision
 1700 Broadway
 New York, N.Y. 10019
 Bob Raleigh
 212-261-2747
 Information
 Produce, develop and distribute all forms of entertainment
 programming worldwide. A wholly owned subsidiary of Spelling
 Entertainment.
 BELL ATLANTIC VIDEO-ON-DEMAND TRIAL:
 VENDORS PROVIDING EQUIPMENT SERVICES
 Asymmetric Digital Subscriber Line (ADSL):
 Northern Telecom
 2020 Corporate Ridge, Mclean, Va.
 Contact: Lee Williams, 919-992-3125
 AT&T Network Systems
 475 South St., Morristown, N.J.
 Contact: Angela Cowan, 201-606-2454
 Westell
 101 Kendall Point Dr., Chicago
 Contact: Ralph Huff, 800-323-6883.
 Video File Server:
 IBM
 1301 K. St., N.W. Washington, D.C.
 Contact: Charles Levy, 202-515-4187.
 Compression Technology:
 Compression Labs Incorporated (CLI)
 2360 Junction Ave., San Jose, Calif.
 Contact: Ed Thompson, 408-922-5477 or Debbie Moses of Regis
 McKenna, Palo Alto, Calif., 415-354-4485.
 Switching:
 DSC Communications Corporation
 8201 Greensboro Drive, Suite 817, McLean, Va.
 Contact: Terry Adams, 214-519-4358.
 -0- 6/14/93
 /CONTACT: Larry Plumb of Bell Atlantic Corp., 703-974-2814/
 (BEL)


CO: Bell Atlantic Corp. ST: Virginia IN: TLS SU: PDT

SH-TP -- NY011 -- 1482 06/14/93 09:46 EST
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