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BELL ATLANTIC'S ANNUAL REPORT BREAKS NEW GROUND; OVERWHELMINGLY POSITIVE SHAREOWNER RESPONSE

 BELL ATLANTIC'S ANNUAL REPORT BREAKS NEW GROUND;
 OVERWHELMINGLY POSITIVE SHAREOWNER RESPONSE
 PHILADELPHIA, May 14 /PRNewswire/ -- "The approach is extraordinarily innovative and sends a profound message about your commitment and values."
 "Bell Atlantic is at the forefront in efforts to conserve our precious natural resources."
 "You certainly got this shareholder's attention, in a very positive way."
 "This country needs more caring corporations like you."
 "It's time to pat management on the back for using common sense."
 "Keep up your leadership role in reducing costs and saving the environment."
 What event has merited such generous shareowner praise? The 1991 Bell Atlantic Annual Report.
 Bell Atlantic Corporation (NYSE: BEL), in a radical departure from traditional full-color annual reports, issued its slimmed-down, cost- effective, easy-to-use, and environmentally responsible Annual Report to meet the needs of its shareowners. And shareowners have responded with a steady stream of letters, cards, and calls praising their company's unorthodox approach.
 "Shareowners asked us for a basic report of essential information without the gloss," said Chairman and Chief Executive Officer Raymond W. Smith. "They recognized the cost involved, and our research showed they would be receptive to a more straight-forward approach to the information. They wanted to see those dollars in profits.
 "We understand their concerns and agree. The 1991 Annual Report cost less than one-third of the amount of the previous books we've produced. This is what we at Bell Atlantic call 'best cost,' a commitment that every dollar we spend be devoted to meeting customer and shareowner requirements. What we've done with our Annual Report is not just incremental cost-shaving, but a fundamental change that will save millions of dollars in the long run and have a positive environmental impact."
 Printed in two colors on recycled bond paper, the 1991 Annual Report includes an expanded chairman's message providing a strategic overview of Bell Atlantic and its major businesses, management's discussion and analysis of results of operations and financial condition, financial highlights, consolidated financial statements, and accompanying notes. There are no photographs or artwork.
 The cost savings to Bell Atlantic this year are expected to reach well over $1 million. The use of financial parchment instead of heavier coated stock has reduced mailing costs by approximately 55 percent, or $300,000 of the total savings. The Annual Report is issued to approximately 1.1 million shareowners.
 In addition to the Annual Report, the company has produced a limited quantity of a full-color publication, "1991: A Year in Review." The "Review" will be used primarily for marketing and other general information purposes and provides an overview of our businesses, strategies, and key events in 1991, as well as a financial summary. The initial printing will be less than one-tenth of the quantity printed of the Annual Report. The "Review," which is also printed on recycled stock, is available to shareowners upon request.
 "We are at the forefront of the change in corporate America," Smith said. "Many costs in American companies have been higher than necessary. We at Bell Atlantic are focusing more on what the customer or shareowner wants and making sure these considerations drive costs.
 "We believe this new format for the Annual Report is an example of our prudent management and constant innovation, two necessary characteristics for growth and success in today's competitive marketplace."
 Bell Atlantic Corporation, based in Philadelphia, is the parent company of New Jersey Bell, Bell of Pennsylvania, Diamond State Telephone (Delaware), and the Chesapeake and Potomac Telephone Companies of Maryland, Virginia, West Virginia, and Washington, D.C.
 Bell Atlantic also is the parent of one of the nation's largest cellular carriers and of companies that provide business systems services for customer-based information technology, including software, systems integration, hardware and software service and support, and financial services, throughout the U.S. and internationally. In addition, Bell Atlantic International offers network services and consulting to telephone authorities throughout the world and, in conjunction with Ameritech, owns a majority interest in Telecom Corporation of New Zealand.
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 /Editors: Copies of the "1991 Bell Atlantic Annual Report" and "1991: A Year in Review" are available upon request./
 /CONTACT: Cynthia M. Ciangio of Bell Atlantic, 215-963-6306/
 (BEL) CO: Bell Atlantic Corporation ST: Pennsylvania IN: TLS SU:


CC -- PH032 -- 0328 05/14/92 14:45 EDT
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Date:May 14, 1992
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