Printer Friendly

BEIERSDORF HIRES CCM AS PROMOTION PARTNER; AGENCY TO DEVELOP PROGRAMMING FOR ALL PRODUCT LINES

 NEW YORK, June 29 /PRNewswire/ -- Beiersdorf Incorporated, the Connecticut-based health and beauty aids company has announced CCM, Incorporated, a New York City marketing communications firm, as its agency of record for all product lines including Nivea, Basis, Eucerin and Aquaphor.
 CCM will develop all trade marketing programs and consumer promotions, reporting to Ms. Carroll Collins, trade marketing manager, Beiersdorf Inc.
 According to Michael Chadwick, partner, CCM, "We are incredibly excited to have the opportunity to be a major player in taking these brands forward at a time when building brands is such an important challenge in the marketplace.
 "We feel CCM's unique creative approach is ideally suited to the needs of Beiersdorf, especially now that the health and beauty aids industry is experiencing such tremendous growth and innovation."
 CCM, Inc., is a full-service marketing communications agency whose clients include Molson Breweries, Austin Nichols & Co., Inc., Prodigy Services Company and Mobil Oil.
 "Of all the firms we interviewed, CCM's creative approach stood out the most," cites Ms. Collins. "Equally important, we feel we will be able to work hand-in-hand with the agency to develop a close working relationship that will complement our marketing team and grow our business."
 A mid-sized agency, CCM has won numerous awards for creativity and execution. The agency's philosophy is hands-on and service-oriented and has resulted in long-term commitments from its clients.
 -0- 6/29/93
 /CONTACT: Ann Higgins of CCM, Inc., 212-689-8225/


CO: CCM, Incorporated; Beiersdorf Incorporated ST: New York, Connecticut IN: ADV SU:

SM-WB -- NY002 -- 6531 06/29/93 08:02 EDT
COPYRIGHT 1993 PR Newswire Association LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1993 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Publication:PR Newswire
Date:Jun 29, 1993
Words:257
Previous Article:NORTH AMERICAN BIOLOGICALS, INC. TO SUPPLY HIVIG TO NATIONAL HEART, LUNG AND BLOOD INSTITUTE FOR CLINICAL TRIAL
Next Article:INTERNATIONAL GAMING MANAGEMENT, INC. ANNOUNCES SITE APPROVAL FOR D'IBERVILLE, MISS.
Topics:


Related Articles
DALTEX MEDICAL SCIENCES, INC. AND ARROW INTERNATIONAL, INC. AGREE TO MODIFICATION OF LICENSE AGREEMENT
Beiersdorf North America Names Ronald B. Gordon Chief Executive Officer
Pete's Brewing Company Hires San Francisco Promotions Agency - Highway One
ON Technology Announces Revenues And Earnings For Its Second Quarter Of 1998
CaseTrakker Software Opens East Coast Office, Signs on New England Physician Consulting Group as Partners.
Coleman Chooses FCB Worldwide As Agency of Record.
Keystone Entertainment, Producers of 'Air Bud,' Establishes Distribution Arm.
Senetek and Beiersdorf, Manufacturer of World's Biggest Skin Care Brand, Announce Collaboration.
Beiersdorf opens office in Dubai.

Terms of use | Copyright © 2016 Farlex, Inc. | Feedback | For webmasters