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BEDDING BRIEFS.

ENGLANDER HOT RODS INTO RACING

Bedding producer Englander Sleep Products is a new sponsor of drag racer Chip Ippolito's NHRA Winston Drag Racing series Pro Stock truck. Englander president Roger Jasperson said the endorsement will be an innovative way to market his bedding programs. Ippolito is part of a 22-race schedule that claims to have more than 220 million spectators.

EL RAN INTO BEDDING

Recliner manufacturer El Ran Furniture and Literie Giddings, a licensee manufacturer of Ther-A-Pedic mattresses, have created El Ran Mattress, a mattress manufacturer headquartered in Montreal. The company will concentrate on the Quebec market the first year and then expand into Europe, where El Ran products are sold through a distributor.

NEW VPs AT PREMIER

Kevin Damewood has been named vice president of national sales for Premier Bedding Group. He will be responsible for sales of the company's four major brands: Bassett Bedding, Carrington Chase, Nature's Rest and Performax Latex. He previously worked for Simmons and Sealy. Stewart Perry was named vice president, business development, Central Division, in the Naperville, Ill., office, a newly created position. He previously worked at Restonic and Sealy.

Premier's parent, LIS Corp., also finalized the purchase of the Bassett Bedding Division of Bassett Furniture. Premier is the exclusive supplier of Bassett Bedding.

TOPS RE-ENTERS BEDDING MARKET

Tops Appliance City, an 11-store home appliance chain in metropolitan New York, has reintroduced a bedding section in nine of its stores. The in-store sleep shops carry up to 18 SKUs, at a range of price points. Product is from Sealy, including its Crown Jewel collection.

In 1998, the chain abandoned a concession arrangement it had with Dial-A-Mattress that lasted a year. "We expect a lot of growth. We see a lot of synergy between bedding and appliances," said Barry Britman, divisional merchandise manager for Tops.

BEDROOM EYES OPEN

Bedroom Eyes, a high-end specialty sleep shop, has opened its first store in Scottsdale, Ariz. The 5,000-square-foot boutique features a mattress line from V-Spring, a U.K. producer of non-foam bedding handmade from horsehair and lamb's wool. The store also offers Wesley Allen iron and brass beds, Egyptian cotton linens and handmade comforters. The owner, Roger Magowitz, also owns 17 Metropolitan Mattress retail stores in the Phoenix area, with others in eastern Virginia.
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Publication:HFN The Weekly Newspaper for the Home Furnishing Network
Date:Jun 28, 1999
Words:377
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