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BEDDING BRIEFS.

Premier: New Showroom and New Products

Premier Bedding Group will introduce several new models at its new 4,400-square-foot showroom during the January San Francisco Market. The showroom is located in Mart 2, space 1001. New products include a line of value-priced foam mattresses from the Bassett Bedding Dream Maker collection and three models at each of the three price points of the Carrington Chase by Bassett line.

Kingsdown Launches Streamline Design

Kingsdown has introduced its Streamline Design concept, a single-sided, coil-on-coil mattress system designed to provide a plush feel without additional height. The product is designed to use standard bed linens and fit existing bedroom furniture.

Changes at Serta

Brad Rogers has been named vice president of sales for the Southeast division for Serta Greensboro. He will handle accounts in the Carolinas and Georgia.

Jeff Zaffron was hired as director of marketing services for Serta, a new position. Serta West Palm Beach was named as Most Valued Vendor by the 324-store W.S. Badcock Home Furnishing Centers.

Also, Serta has selected Doner of Southfield, Mich., as its new advertising agency.

New Therapedic Halcyon Showing New Air Bed

Halcyon Waterspring is showing a new air bed at the San Francisco Mart this week. The new bed is being launched under the Strata label and features a reversible mattress with latex foam. The reversible concept has cashmere on one side for the winter and silk on the other for summer.
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Publication:HFN The Weekly Newspaper for the Home Furnishing Network
Geographic Code:1USA
Date:Jan 17, 2000
Words:239
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